Today, Jay Baer, from Convince and Convert, posted that technology is ruining online community. And I have to agree that abuse of social media and other online technologies do little to build relationships with customers. I’m just not as willing to wax nostalgic, as Jay did in his piece (maybe wishing to create controversy that [...]
Marketing done wrong can kill your business. Firms don’t develop a strategy to do marketing wrong, it just happens because they don’t plan to do it right.
Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]
“Ask a Marketing Expert” hosted by Angela Hausman, PhD is on facebook every Friday. It brings together experts from all over the world with entrepreneurs, students, and businesses with marketing questions to spread best practices and up-to-date concepts that will help you maximize your profitability.
While online community may be a valuable element of your social media marketing strategy, it may also present some danger to your brand. Among these dangers are resistance to change and the wide range of cites that must be monitored for conversations about your brand. How does your firm handle these potential dangers? Does your firm have a comprehensive social media marketing strategy that addresses virtual communities? What tools to you use to monitor your online reputation and conversations about your brand?
Successful marketing strategy is not one size fits all — different situations require different strategies. This series has introduced marketing strategies for different product types.
Successful marketing strategy rests on creating customer satisfaction. This series describes different product types and strategies for achieving satisfaction.