at the Intersection of Marketing and Social Media
Today, Jay Baer, from Convince and Convert, posted that technology is ruining online community. And I have to agree that abuse of social media and other online technologies do little to build relationships with customers. I’m just not as willing to wax nostalgic, as Jay did in his piece (maybe wishing to create controversy that [...]
Marketing done wrong can kill your business. Firms don’t develop a strategy to do marketing wrong, it just happens because they don’t plan to do it right.
Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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