In social media, we’ve always said the first rule is that you have to be present. Your customers are online and, if you fail them, their more likely to complain on Facebook or Twitter than to pick up the phone or register their complain on your website. That’s why we say you must be present [...]
Integrating Online and Offline Marketing Cross listing Set up your social media with memorable vanity links so when you share them offline, customers can find you easily. This way, when you put your Facebook symbol in your ad, customers can find you easily on Facebook (or Twitter or Foursquare, etc). Getting a vanity URL on [...]
We often hear that social media content is KING! And, there’s a reason for that — social media content encourages sharing, builds lasting customer relationships, helps prime the sales funnel with qualified prospects, and builds your online reputation (brand). But, creating great social media content is hard — especially if you have to do it [...]
My own experience listening in social media is mainly in an area commonly overlooked by firms who mostly use listening as a means of reputation management or pro-active complaint handling. My expertise in online listening is using online conversations as a means for understanding consumer behavior.
Fan Page … Profile Page … Group ?????? Which is best for your Facebook marketing strategy?
Even though the question is simple — the answer is anything but simple. The best Facebook Business Marketing Strategy is muddled and depends on your marketing goals, your target market, and your industry.
While we might be willing to accept broken promises from politicians, we don’t seem willing to make the same concessions to companies we do business with.
Listening to Social Media conversations not only helps you manage your online reputation, it can be invaluable in informing development of new products and modifications to existing ones.
There’s no denying the last 2 years have been extremely difficult time for both individuals and corporations. Companies have scaled back their marketing strategies in an effort to save money. Lean organizations have turned to new marketing strategies, such as social media, to help them do more with their reduced resources.
What are some of the lessons to be learned from organizations who thrived (or failed) in the economic crisis?