Wow ! This story sure created a lot of buzz when it hit the New York Times last week. A company’s SEO strategy revolved around poor customer service and bad product. Complaints voiced on Facebook, Twitter, and other social networking sites combined with complaints on complaint websites, like Rip Off Report, and other online negative comments got Mr. Borker’s company on the first page of a Google search for several product types he carries.
Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: algorithm, competitive advantage, complaints, customer satisfacation, facebook, Foursquare, Google, marketing, Marketing Strategy, Rip Off Report, search engine optimization, SEO, social media, Social network, social networking, twitter