customer complaints - Hausman Marketing Letter

Handling Customer Complaints is Critical for Business Success

June 12, 2011 by Angela Hausman, Ph. D. 3 Comments

Handling customer complaints is a critical factor determining the long-term success of your business. And handling customer complaints quickly is more important now than ever before because customer complaints spread so quickly though social networks.

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: brand, consideration set, Cox Communication, CRM, customer complaints, Gallup, handle customer complaints, inept set, loyal customers, loyalty, profits, reputation management, serivce audit

Marketing Strategy: Customer Relationship Management

August 11, 2010 by Angela Hausman, Ph. D. 21 Comments

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate on existing customers. Customer relationship management has gained prominence in developing marketing strategies, in part, because existing customers are 5 times more valuable to a business than new customers, according to market research. They are also more likely to be loyal and to spread positive information about your firm to their social network.

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: advertising, brand, customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, customer relationships, customers, data mining, empathy, enterprise, enterprise software, existing customers, management, market research, marketing, Marketing Strategy, media, new customers, sales, SAP, SAS, Social network, social network marketing, social network marketing strategy, software, trust

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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Handling Customer Complaints is Critical for Business Success

Marketing Strategy: Customer Relationship Management

FREE Marketing Tips from Hausman Marketing Letter

What others are saying about Hausman Marketing Letter

Find us on your favorite social network

Google Pages for Business – Check it Out !

Here’s A Little About Me!

Share with us on our Facebook Page

Categories:

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Check us out on Google+

Top Posts & Pages

Copyright

Blogroll

Notice to readers