Handling customer complaints is a critical factor determining the long-term success of your business. And handling customer complaints quickly is more important now than ever before because customer complaints spread so quickly though social networks.
Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate on existing customers. Customer relationship management has gained prominence in developing marketing strategies, in part, because existing customers are 5 times more valuable to a business than new customers, according to market research. They are also more likely to be loyal and to spread positive information about your firm to their social network.