Predictive analytics have been around a long time in finance and economics. Slowly, these analytic tools are finding their way into the marketing and social media arenas. What are predictive analytics? Predictive analytics use data regarding past behaviors to predict how individuals will behave in the future. For instance, your credit score is a predictive […]
B2B social media marketing (business to business) is similar to marketing to consumers in many respects, but different in strategic ways. Let’s take a look at how to maximize the return of your B2B social media marketing. B2B Social Media Marketing – Similarities In B2B social media marketing you’re trying to reach other businesses rather […]
Ask a Marketing Expert drew several top experts, Steven White from UMass-Dartmouth and Barry McLawhorn, a social media consultant, to discuss the issue of how social media affects marketing productivity. Interesting discussion.
As the week draws to a close, I’d like to recap topics in marketing strategy that we covered this week and maybe talk a little about what I hope to do next week.