Last week, I went to 2 separate events on big data analytics; 1 sponsored by the AMA and another by … [Read more...]
Social Media Analytics: Predictive Analytics
Predictive analytics have been around a long time in finance and economics. Slowly, these analytic … [Read more...]
B2B Social Media Marketing
B2B social media marketing (business to business) is similar to marketing to consumers in many … [Read more...]
Handling Customer Complaints is Critical for Business Success
Handling customer complaints is a critical factor determining the long-term success of your … [Read more...]
Marketing Productivity in Social Media
Cherie Tripp Lejeune On the road, hope this is the wall for questions-- stats for measuring Social … [Read more...]
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