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The Hidden Dangers of Big Data Analytics

August 9, 2016 by Angela Hausman

The Hidden Dangers of Big Data Analytics

Last week, I went to 2 separate events on big data analytics; 1 sponsored by the AMA and another by … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: big data, big data analytics, CRM, lead generation, lead scoring, marketing, personas, target market

Social Media Analytics: Predictive Analytics

December 15, 2012 by Angela Hausman

Social Media Analytics: Predictive Analytics

Predictive analytics have been around a long time in finance and economics.  Slowly, these analytic … [Read more...]

Filed Under: Customer Relationship Management, Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: CLV, CRM, marketing, Marketing Strategy, predictive analytics, regression, social media, social media marketing, social media marketing strategy, TRA

B2B Social Media Marketing

September 17, 2012 by Angela Hausman

B2B Social Media Marketing

B2B social media marketing (business to business) is similar to marketing to consumers in many … [Read more...]

Filed Under: Facebook Business Marketing, Google+, Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: analytics, B2B social media marketing, B2C social media marketing, brand, CRM, marketing, Marketing Strategy, Marketo, metrics, Salesforce.com, smart goals, social media marketing, strategy

Handling Customer Complaints is Critical for Business Success

June 12, 2011 by Angela Hausman

Handling customer complaints is a critical factor determining the long-term success of your … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: brand, consideration set, Cox Communication, CRM, customer complaints, Gallup, handle customer complaints, inept set, loyal customers, loyalty, profits, reputation management, serivce audit

Marketing Productivity in Social Media

October 16, 2010 by Angela Hausman

Cherie Tripp Lejeune On the road, hope this is the wall for questions-- stats for measuring Social … [Read more...]

Filed Under: Ask a Marketing Expert, Social Marketing Tagged With: advertising, authority, Best Buy, community, CRM, customer pain, customer referrals, Dell, facebook, Geek Squad, inbound marketing, Joel Comm, John Jantsch, Ken Brand, listening, location based marketing, Mark Collier, marketing, media traffic, mobile marketing, productivity, Robert Stevens, social media, social media marketing, tweets, value, YouTube

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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