CRM - Hausman Marketing Letter

Social Media Analytics: Predictive Analytics

December 15, 2012 by Angela Hausman, Ph. D. 2 Comments

predictive analytics

Predictive analytics have been around a long time in finance and economics. Slowly, these analytic tools are finding their way into the marketing and social media arenas. What are predictive analytics? Predictive analytics use data regarding past behaviors to predict how individuals will behave in the future. For instance, your credit score is a predictive [...]

Filed Under: Customer Relationship Management, Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: CLV, CRM, marketing, Marketing Strategy, predictive analytics, regression, social media, social media marketing, social media marketing strategy, TRA

B2B Social Media Marketing

September 17, 2012 by Angela Hausman, Ph. D. 2 Comments

B2B social media marketing (business to business) is similar to marketing to consumers in many respects, but different in strategic ways. Let’s take a look at how to maximize the return of your B2B social media marketing. B2B Social Media Marketing – Similarities In B2B social media marketing you’re trying to reach other businesses rather [...]

Filed Under: Facebook Business Marketing, Google+, Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: analytics, B2B social media marketing, B2C social media marketing, brand, CRM, marketing, Marketing Strategy, Marketo, metrics, Salesforce.com, smart goals, social media marketing, strategy

Handling Customer Complaints is Critical for Business Success

June 12, 2011 by Angela Hausman, Ph. D. 3 Comments

Handling customer complaints is a critical factor determining the long-term success of your business. And handling customer complaints quickly is more important now than ever before because customer complaints spread so quickly though social networks.

Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: brand, consideration set, Cox Communication, CRM, customer complaints, Gallup, handle customer complaints, inept set, loyal customers, loyalty, profits, reputation management, serivce audit

Marketing Productivity in Social Media

October 16, 2010 by Angela Hausman, Ph. D. 10 Comments

Ask a Marketing Expert drew several top experts, Steven White from UMass-Dartmouth and Barry McLawhorn, a social media consultant, to discuss the issue of how social media affects marketing productivity. Interesting discussion.

Filed Under: Ask a Marketing Expert, Social Marketing Tagged With: advertising, authority, Best Buy, community, CRM, customer pain, customer referrals, Dell, facebook, Geek Squad, inbound marketing, Joel Comm, John Jantsch, Ken Brand, listening, location based marketing, Mark Collier, marketing, media traffic, mobile marketing, productivity, Robert Stevens, social media, social media marketing, tweets, value, YouTube

Another Week of Marketing Strategy

August 15, 2010 by Angela Hausman, Ph. D. 7 Comments

As the week draws to a close, I’d like to recap topics in marketing strategy that we covered this week and maybe talk a little about what I hope to do next week.

Filed Under: Customer Relationship Management, Marketing Research, Marketing Strategy Tagged With: American Marketing Association, ask a marketing expert, brand, brand name, brand names, Branding, co-branding, CRM, Customer Relationship Management, data mining, dual branding, facebook, marketing, Marketing Research, Marketing Strategy, relationship building, service, service failure, social media, Social network, target market, website

How to Build Perceptual Maps

August 3, 2010 by Angela Hausman, Ph. D. 25 Comments

Perceptual maps are valuable tools of marketing strategy. This post identifies the 4 steps necessary to develop perceptual maps and use them to create better marketing strategy.

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: advertising, attitudes, brand, brand strategy, communication strategy, competitive strategy, consumer behavior, consumer hot buttons, CRM, Customer Relationship Management, customers, focus group, hot buttons, marketing, Marketing Strategy, perceptual mapping, perceptual maps, product, product positioning, prospective customers, purchase behavior, survey

7 Ways to Create Value with Customer Relationship Management

May 17, 2010 by Angela Hausman, Ph. D. 3 Comments

social media marketing salaries; customer relationship management

Last week I tweeted an article entitled “CRM will be dead in 10 years. What do you think?”. Well, I’ll tell you what I think — its about time. Now, this statement might seem odd or surprising coming from a marketing professor, but let me explain. The concept behind CRM is flawed and should die [...]

Filed Under: Customer Relationship Management Tagged With: CRM, Customer Relationship Management, customer relationships, customers, software, value

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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