at the Intersection of Marketing and Social Media
Porter’s 5 forces model depicts existing competition and the prospects for new competitors. Originally published in 1979 and recently updated by Harvard Business Review, the model accurately depicted strategic thinking in that time and encouraged businesses to think beyond their existing competitors to anticipate competition from new entrants. The model also shows how a businesses’ [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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