Your brand might be killing you — or at least your company’s bottom line. In order to maximize returns you need to 1) know how consumers view your brand and 2) build a marketing strategy to maximize your brand. Two tools for building an effective brand strategy are co-branding, which involves branding your product with another, complementary brand; and dual branding, which involves selling your brand to two different markets.
Help! My Brand is Killing Me (Brand Strategy and Market Research)
Filed Under: Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, Bacardi, brand, Brand attitudes, brand strategy, co-brand, co-branding, Coke, consumer research, facebook, focus group, market research, marketing, Marketing Strategy, social network strategy, social networks, strong brands, virtual communities
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