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4 Disasters with Social Media Metrics

March 13, 2013 by Angela Hausman, Ph. D. Leave a Comment

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In a recent series of posts, I’ve discussed the importance of Social Media Metrics for helping you run your business. But, in the wrong hands, those social media metrics can prove disastrous. Here are a few of my favorite social media metrics disasters and some suggestions for how to avoid them: Social media metrics disaster [...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: automatic decision making, big data, consumer behavior, data visualization, decision making, Feastie Analytics, influencer, market research, social media, Social Media Metrics, social media metrics disasters

Listening in Social Media

December 29, 2010 by Angela Hausman, Ph. D. 9 Comments

My own experience listening in social media is mainly in an area commonly overlooked by firms who mostly use listening as a means of reputation management or pro-active complaint handling. My expertise in online listening is using online conversations as a means for understanding consumer behavior.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, brand, competition, consumer behavior, customers, dissatisfaction, facebook, goals, hyperresearch, hypotheses, information, keywords, listening, listening post, market, marketing, Marketing Strategy, nvivo, objectives, online, privacy, satisfaction, social media, social space, SPSS, tools, video

Online Gaming Can Support My Facebook Marketing Strategy?

November 23, 2010 by Angela Hausman, Ph. D. 16 Comments

You can use their obsession with Facebook gaming to support your online marketing strategy. How? Offer Facebook credits when people perform desirable behaviors on your e-commerce website.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: Asian marketing, BestBuy, consumer behavior, facebook, Facebook credits, Facebook marketing strategy, Farmville, Hispanic marketing, marketing, Marketing Strategy, Nightline, online gaming, Phases, revenue, social networks, Target, WalMart

Ask a Marketing Expert on FACEBOOK now

September 3, 2010 by Angela Hausman, Ph. D. 10 Comments

Welcome to today’s edition of “Ask a Marketing Expert” on my wall at http://facebook.com/angela.hausman. You never know who’s going to show up, but we have some very esteemed colleagues who have promise to pop in.

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, ask a marketing expert, brand, consumer behavior, customers, facebook, marketing, Marketing Research, Marketing Strategy, SEO, social media

Its FUN… its FREE… its FRIDAY

August 6, 2010 by Angela Hausman, Ph. D. 11 Comments

Ask a Marketing Expert is hosted every Friday at http://Facebook.com/angela.hausman and is a way of translating academic research into practice (and visa versa). Questions posted on the wall will be answered by anyone in the network. Its FUN… its FREE… its FRIDAY.

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: advertising, analytics, ask a marketing expert, consumer behavior, facebook, marketers, marketing, Marketing Research, Marketing Strategy, sales, services marketing, social marketing strategy, social network marketing

How to Build Perceptual Maps

August 3, 2010 by Angela Hausman, Ph. D. 25 Comments

Perceptual maps are valuable tools of marketing strategy. This post identifies the 4 steps necessary to develop perceptual maps and use them to create better marketing strategy.

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: advertising, attitudes, brand, brand strategy, communication strategy, competitive strategy, consumer behavior, consumer hot buttons, CRM, Customer Relationship Management, customers, focus group, hot buttons, marketing, Marketing Strategy, perceptual mapping, perceptual maps, product, product positioning, prospective customers, purchase behavior, survey

Marketing Strategy: Is Impersonal Influence Ethical

August 2, 2010 by Angela Hausman, Ph. D. 9 Comments

Today, we are talking about impersonal influence as part of your marketing strategy. Influence strategies including product cues, pricing cues, brand cues, scarcity and follow the leader are discussed. Finally, we discuss the ethics of these strategies.

Filed Under: Marketing Strategy Tagged With: advertising, advertising to children, brand, children's advertising, consumer attitudes, consumer behavior, consumers, culture, cultures, economists, ethical, ethics, impersonal influence, influence, Influence: The Psychology of Persuasion, Kent Monroe, marketing, Marketing Strategy, McDonalds, permium pricing, price, pricing strategy, product cues, psychological pricing, quality, research, Robert Cialdini, scarcity, semiotics, signs, social influence, utility maximizers

Ask a Marketing Expert

July 30, 2010 by Angela Hausman, Ph. D. 8 Comments

Ask a marketing expert continues every Friday at http://facebook.com/angela.hausman. It brings together leading marketing academics and practitioners to discuss issues plaguing marketing today. Join us. Its fun… its free… its Friday.

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: brand, consumer behavior, consumer culture, e-commerce, finanzkapital, m-commerce, marketing, Marketing Research, Marketing Strategy, Nik Dholakia, Social Marketing, social media marketing, social network marketing

Success of “Ask a Marketing Expert” Friday

July 24, 2010 by Angela Hausman, Ph. D. 4 Comments

Every Friday I host “Ask a Marketing Expert” on my Facebook page at http://Facebook.com/angela.hausman. Questions are answered by my network of hundreds of marketing experts. So, join us next Friday to post your own burning marketing questions. Remember, its fun…its free…its Friday.

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: adoption, advertising, ask a marketing expert, Branding, business marketing, communities of consumption, consumer behavior, diffusion, Innovation Marketing, marketing, marketing metrics, Marketing Research, pricing, promotion, sales, sales management, services marekting, social media, social media marketing, social network marketing, social networks

Ask a Marketing Expert Friday returns

July 23, 2010 by Angela Hausman, Ph. D. 8 Comments

Ask a Marketing Expert Friday has been a successful event linking marketers with the most influential and cutting edge marketing experts in the world. Post a question on my wall at http://Facebook.com/angela.hausman and we will help you. Its free and fun for all. Today, I focused on some of the marketing talent represented on my network including experts in branding, online community, services, sales, innovation, marketing strategy, and many other marketing areas. Join the fun.

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: brand community, Branding, business to business marketing, communities of consumption, consumer behavior, customer satisfaction, Innovation Marketing, Jim McAlexander, John Schouten, Len Berry, marketing, Marketing Research, Marketing Strategy, online community, Parsu Parasuraman, Robert Kozinets, sales, social networks, Texas A&M, UNC Chapel Hill, University of Miami, Valerie Zeithaml, York University

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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