In a recent series of posts, I’ve discussed the importance of Social Media Metrics for helping you run your business. But, in the wrong hands, those social media metrics can prove disastrous. Here are a few of my favorite social media metrics disasters and some suggestions for how to avoid them: Social media metrics disaster [...]
My own experience listening in social media is mainly in an area commonly overlooked by firms who mostly use listening as a means of reputation management or pro-active complaint handling. My expertise in online listening is using online conversations as a means for understanding consumer behavior.
You can use their obsession with Facebook gaming to support your online marketing strategy. How? Offer Facebook credits when people perform desirable behaviors on your e-commerce website.
Welcome to today’s edition of “Ask a Marketing Expert” on my wall at http://facebook.com/angela.hausman. You never know who’s going to show up, but we have some very esteemed colleagues who have promise to pop in.
Ask a Marketing Expert is hosted every Friday at http://Facebook.com/angela.hausman and is a way of translating academic research into practice (and visa versa). Questions posted on the wall will be answered by anyone in the network. Its FUN… its FREE… its FRIDAY.
Perceptual maps are valuable tools of marketing strategy. This post identifies the 4 steps necessary to develop perceptual maps and use them to create better marketing strategy.
Today, we are talking about impersonal influence as part of your marketing strategy. Influence strategies including product cues, pricing cues, brand cues, scarcity and follow the leader are discussed. Finally, we discuss the ethics of these strategies.
Ask a marketing expert continues every Friday at http://facebook.com/angela.hausman. It brings together leading marketing academics and practitioners to discuss issues plaguing marketing today. Join us. Its fun… its free… its Friday.
Every Friday I host “Ask a Marketing Expert” on my Facebook page at http://Facebook.com/angela.hausman. Questions are answered by my network of hundreds of marketing experts. So, join us next Friday to post your own burning marketing questions. Remember, its fun…its free…its Friday.
Ask a Marketing Expert Friday has been a successful event linking marketers with the most influential and cutting edge marketing experts in the world. Post a question on my wall at http://Facebook.com/angela.hausman and we will help you. Its free and fun for all. Today, I focused on some of the marketing talent represented on my network including experts in branding, online community, services, sales, innovation, marketing strategy, and many other marketing areas. Join the fun.