at the Intersection of Marketing and Social Media
Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and try to fit in — not be the life of the party. My Infographic, courtesy of my partner, Ideas and Pixels, shows great tools for [...]
Social media is changing — and analytics are leading this transformation. Yet, surprisingly, when I pitch my business to prospective clients, I’m shocked to find competitors never mentioned metrics or analytics when discussing their services. Or, they assess metrics that don’t lead to success of your social media marketing strategies — like #Fans/ Followers, Page [...]
At the start of every semester, I tell each new class that marketing is more than advertising and sales. Never has that statement been truer than now — with the increasing prominence of social media. Advertising and sales gain their glory from the ability to link them to profitability. But, it’s really these other elements [...]
Those of us who work in marketing and social media don’t need much convincing as to why social media is a critical element of any marketing strategy. But, I was at a start-up networking event last week and discovered quite a number of entrepreneurs didn’t even know what social media is. So today let’s talk [...]
Understanding your website traffic is the first step in driving more traffic to your website. And analytics are the name of the game in 2012 social media. Gone are the days when social media marketing success can just happen without this kind of understanding. I use Google Analytics, as it’s free and produces a variety [...]
Remember the awkward kid in high school who didn’t quite fit in — he didn’t know how to talk to other kids and was just a little creepy? Well, that’s how many businesses come off in social media — they don’t know how to talk to their network and creep people out with their self-promotion [...]
Yesterday on Ask a Marketing Expert I asked a question about building out a multisite in WordPress. This comes as a standard option in sites using the newest version of WordPress. But, just because you can do it, should you. Why Build A MultiSite? Likely several objectives underlie a decision to build a multisite — [...]
Today, Jay Baer, from Convince and Convert, posted that technology is ruining online community. And I have to agree that abuse of social media and other online technologies do little to build relationships with customers. I’m just not as willing to wax nostalgic, as Jay did in his piece (maybe wishing to create controversy that [...]
Today, Facebook announced some changes creating more things to do within Facebook; attempting to gain a bigger share of users’ online activity rather than more users. Probably the worst kept secret announced today is that Facebook will incorporate video calls on Skype into the Facebook platform. Other changes announced include an enhanced interface for group [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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