I hope you’re enjoying my series on Back to Marketing Basics as much as I am. Not only are marketing basics fundamental building blocks of firm performance, the Back to Marketing Basics series explores how marketing is a living thing — evolving over time. Today, I wanna talk about the 4 P’s marketing mix model […]
The time when burying your head in the sand and ignoring customers worked is OVER. Instead, embrace complaints as an opportunity to build stronger relationships with customers.
Why use Instagram for ecommerce. If you want to get heard and your products in front of a target audience, Instagram is your best bet, as it is an excellent platform for customer engagement and retention. Competing in an oversaturated online market is hard and simply setting up a flashy ecommerce site is not enough […]
YouTube is definitely the world leader in video sharing, with an unbelievable 72 HOURS of content uploaded every MINUTE. Vimeo is the next closest contender in the video sharing space, but it’s a smaller site more often used by filmmakers to share ideas than businesses using video as an anchor to their social media success. […]
Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and try to fit in — not be the life of the party. My Infographic, courtesy of my partner, Ideas and Pixels, shows great tools for […]
Social media is changing — and analytics are leading this transformation. Yet, surprisingly, when I pitch my business to prospective clients, I’m shocked to find competitors never mentioned metrics or analytics when discussing their services. Or, they assess metrics that don’t lead to success of your social media marketing strategies — like #Fans/ Followers, Page […]
At the start of every semester, I tell each new class that marketing is more than advertising and sales. Never has that statement been truer than now — with the increasing prominence of social media. Advertising and sales gain their glory from the ability to link them to profitability. But, it’s really these other elements […]