at the Intersection of Marketing and Social Media
Continuing our series on “Back to Marketing Basics” today we’ll discuss sustainable competitive advantage. First. let’s define competitive advantage. According to Wikipedia: Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high [...]
In the continuing saga of whether social media marketing generates results or not, Coke recently published data questioning their efficacy and ROI (Return on Investment) of their social media marketing program — specifically related to buzz marketing. Pundits, especially opponents of social media marketing, were quick to use this result to show that social media [...]
Almost everything you read about marketing and social media advises you to “know your customer” — or prospective customer. And, that’s sound advice. But, how many of you REALLY take the time to get to know your customer? Don’t lie …. Be honest with yourself. Did you really do systematic market research to understand not [...]
Building a successful marketing strategy is hard because it combines quantitative knowledge and skills with experience and intuition — a blend of art and science. Developing your marketing strategy based on what your competitors are doing means you’re competing in the red ocean (full of blood from the dead bodies of those who didn’t survive [...]
• AT&T UG/INTERN Leadership Development*: Job # 2128048 Deadline 2/1/11 * Management, Marketing, IS, Supply Chain Majors • Coca-Cola UG INTERN/FT Sales Operations Summer Associate: Job # 2128685 Deadline – 2/4/11 Sales Leadership Associate: Job # 2128686 Deadline – 2/4/11 • Deloitte UG/MBA INTERN/FT Federal Analyst Scholar Intern (UG): Job # 2127972 Deadline – 2/9/11 [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…
Hausman Marketing Letter is Stephen Fry proof thanks to caching by WP Super Cache
Google+
العربية