Social Media Analytics: Predictive Analytics

predictive analytics

Predictive analytics have been around a long time in finance and economics.  Slowly, these analytic tools are finding their way into the marketing and social media arenas. What are predictive analytics? Predictive analytics use data regarding past behaviors to predict how individuals will behave in the future. For instance, your credit score is a predictive […]

Marketing Analytics with SPSS

Today, I’ll give you an overview of the cool new modules and features of SPSS and, over the next couple of days, I’ll provide more details for each one.
Through development or acquisition, SPSS has a full line of tools for predictive analysis from data planning and data collection through analysis, reporting, and deployment of solutions. The diversity of tools and ability to buy modules individually allows customizable solutions for a variety of business and non-profit problems.