If you think about it — each one of us is a BRAND! What have YOU done to build your personal brand? Here’s what Paul Rand, President of Zocalo Group advised graduates from Northwestern University: What’s most compelling to me is that the proven foundations and principles of driving recommendations for brands are almost identical [...]
Last week we sat down with Brian Solis after his Keynote as part of DC Week 2011. He discussed the connected consumer in his address, highlighting challenges inherent in consumer transformation. We discussed these connected consumers and his new book, The End of Business as Usual” Rewire the Way you Work to Succeed in the [...]
I’ve developed a hierarchy of effects much like the one we use in advertising. I’d love feedback on this new social media hierarchy of effects.
Whether you’re actually teaching in a school setting, running a corporate training program, or trying to educate consumers about your new product — social media may be the vehicle you need to succeed.
this post will recap marketing strategies and social marketing topics discussed in my blog over the past week, updating the information provided in the blog with comments posted here or on Facebook. I also like to take this opportunity to propose topics for next week. As always, visitors are encouraged to comment and suggest future blog posts and I try to accommodate these suggestions. I’m also looking for guest bloggers who have expertise in marketing marketing strategy, innovation, social media, etc to bring new perspectives to my visitors. My goal, as always is to build community not sell you something.
Yesterday saw some great conversation from a few newbies to our marketing exchange. One topic was on focus groups as a market research strategy and the other introduced us to a Communication Index and other tools for communication in social networks. I also shared a link from Harvard Business Review containing a podcast on leadership and innovation.