at the Intersection of Marketing and Social Media
Many folks don’t even consider a blog part of your social media strategy and there are lots of social media folks putting together social media strategies that don’t include a blog. But, that’s a mistake! A blog is a critically important elements of your social media strategy. Not only does it anchor the rest of [...]
Well, it’s Social Media Week again and DC is one of the cities hosting events. I’ve been busy hopping from one networking event to a demonstration to a panel to a seminar. Great fun to connect with colleagues and learn a few new things. I’ll likely have more later, but here are some initial thoughts [...]
If you think about it — each one of us is a BRAND! What have YOU done to build your personal brand? Here’s what Paul Rand, President of Zocalo Group advised graduates from Northwestern University: What’s most compelling to me is that the proven foundations and principles of driving recommendations for brands are almost identical [...]
The future of social networks Lots of changes going on in social networks — the Facebook IPO on Friday (and subsequent 11% drop in share price on Monday), Lawsuits filed against Google (Antitrust) and Facebook (Privacy), new social platforms, including Pinterest further fragment the social landscape, and advertisers grow increasingly skittish about paying for online [...]
At the start of every semester, I tell each new class that marketing is more than advertising and sales. Never has that statement been truer than now — with the increasing prominence of social media. Advertising and sales gain their glory from the ability to link them to profitability. But, it’s really these other elements [...]
Social Networking Salary Guide Demand for social media employees is growing rapidly, driving up salaries — but not enough, according to Maggie McGary. And the situation is much worse for women in social media marketing, than men; confirming the glass ceiling still exists. The problem is there’s lots of supply for all those social media [...]
Every interaction contributes to the personal brand you create — enhancing your brand or detracting from it. Some interactions don’t contribute positively or negatively to your personal brand, rather providing more information about what your brand stands for. Are you fun? Are you intelligent or witty? Are you cool? Are you sophisticated or down to [...]
Wow, the marketing communication landscape has changed with the dominance of social media marketing, which is growing dramatically and use is expected to quadruple by 2015. Social networks like Facebook with 750 Million users, Twitter, with 200 Million users, and even newbie Google Plus, which gained over 30 million users in less than a month [...]
Social Media marketing can give a huge boost to your business, if you know how to use it right. Learn from the pros in this report from WordCamp Raleigh.
WordPress Themes are Important (so are all themes) To see why WordPress Themes are important, let’s take a look at what a Theme does for you: Branding – developing an consistent color scheme, logo, graphics, and layout is an important part of developing a brand. Brands imply trust, character, and personality to consumers. Changing your [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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