at the Intersection of Marketing and Social Media
If you think about it — each one of us is a BRAND! What have YOU done to build your personal brand? Here’s what Paul Rand, President of Zocalo Group advised graduates from Northwestern University: What’s most compelling to me is that the proven foundations and principles of driving recommendations for brands are almost identical [...]
Your brand name is a critical starting point in building a brand image for your product. There are 5 key elements in selecting a good brand name: 1) it creates a positive image for consumers; 2) the positive image travels to other countries well; 3) its easy to pronounce, remember, and spell; 4) its legally available and domains are available; 5) it fits into your overall marketing strategy.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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