at the Intersection of Marketing and Social Media
Continuing our series on “Back to Marketing Basics” today we’ll discuss sustainable competitive advantage. First. let’s define competitive advantage. According to Wikipedia: Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high [...]
I read recently that JC Penney is having problems converting the retail success of its new CEO, Ron Johnson, formerly the head of Apple’s retail monolith. In fact, Forbes reported losses of $203 Million in just the 3rd quarter and a drop in same-store sales (a barometer for retail health) of over 26%. Analysts blame [...]
As bloggers, we all struggle over creating valuable content for our readers, but sometimes great content just falls into your lap and reminds you about what’s really important in selling your brand — customer service. Don’t get me wrong, social media is a GREAT tool for creating warm fuzzy feelings that lead to increased sales, [...]
Social media is changing — and analytics are leading this transformation. Yet, surprisingly, when I pitch my business to prospective clients, I’m shocked to find competitors never mentioned metrics or analytics when discussing their services. Or, they assess metrics that don’t lead to success of your social media marketing strategies — like #Fans/ Followers, Page [...]
B2B social media marketing (business to business) is similar to marketing to consumers in many respects, but different in strategic ways. Let’s take a look at how to maximize the return of your B2B social media marketing. B2B Social Media Marketing – Similarities In B2B social media marketing you’re trying to reach other businesses rather [...]
Business success has always been elusive, but, as the economy tightened, businesses stepped up their search for the next trick to give them a competitive advantage. Maybe social media marketing would work? Or increasing appeal to a specific demographic? But, these marketing tactics can be very expensive and the ROI is often speculative. Other businesses [...]
This is the 3rd in a series explaining how social media marketing and traditional marketing differ. Last week, I posted my side by side comparison of the 16 differences between social media marketing and traditional marketing. Earlier this week, I found a great infographic designed for CMOs (Chief Marketing Officers) showing the differences between social [...]
Actually, this post comes from a question I was asked last night at a startup event in DC – What are the TOP 5 Marketing Mistakes companies make? This is an absolutely fabulous question, so I thought I’d share my answer with your today. Whether you’re using social media marketing strategies or traditional marketing strategies, [...]
My new book — Social Media Marketing: The Art and Science of Building a Brand is full of ideas for building a strong brand using social media. Today, I’d like to share my top 5 tactics for building a strong brand through social media. BTW, I’m giving everyone a free copy of the first chapter, [...]
Did you ever play “telephone” when you were a kid? Remember how funny it was to have someone start a message, then hear something totally garbled at the end after each friend whispered the message in the next person’s ear. Well, it’s not so funny when this happens to your branding message. You want your [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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