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6 Weapons of Influence in Social Media

August 24, 2011 by Angela Hausman, Ph. D. 1 Comment

A couple of weeks ago I discussed the first 3 weapons of influence and today I’d like to talk about the last 3 weapons of influence you should use to convert visitors to your social media platforms, encourage fans and followers to share your social media content, and build your community. As I’ve said before, [...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Google+, Marketing Strategy, Social Marketing Tagged With: ask a marketing expert, authority, brand, brand image, Cialdini, convert, influence, liking, Quora, scarcity, social media, Social network

Branding, PIVOT, and Paid PR

February 13, 2011 by Angela Hausman, Ph. D. 5 Comments

Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: Aaron Batalion, Adobe, advertising, Amazon, Apple, brand, brand awareness, brand image, business inculabor, CNN, complaint handling, credibility, customer satisfaction, Disney, facebook, Groupon, influence, LiquidWeb, LivingSocial, loyalty, marketing, Marriott, metrics, Microsoft, new media, online reputation, PIVOT, positioning, pr, price, SEO, software, Target, target market, tech cocktail

How To Create a Marketing Plan: Part 2.

February 8, 2011 by Angela Hausman, Ph. D. 8 Comments

My prior post covered the first half on How to Create A Marketing Plan. Today, I’m covering the second half of how to create a marketing plan. Specifically, we’ll be covering using findings from the situation analysis to develop a marketing strategy that helps you reach your objectives. The last part of this series will [...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, brand, brand image, brand personality, cause marketing, Cialdini, customer engagement, direct marketing, facebook, Facebook Places, fanpage, fans, Foursquare, geolocation, implementation plan, integration, internet, marketing, marketing plan, Marketing Strategy, objectives, pr, premiums, product class, product form, product life cycle, product positioning, QR tags, retail, retail atmospherics, Retweet, shopkick, situation analysis, social media, Social network, social responsible, stockouts, strategic plan

Ways to Measure your Return on Investment

October 14, 2010 by Angela Hausman, Ph. D. 12 Comments

A recent post discussed Marketing ROI and some problems inherent in measuring Marketing ROI. Today, let’s expand on effective ways to measure ROI.

Filed Under: Uncategorized Tagged With: brand, brand associations, brand awareness, brand image, customer satisfaction, customer service, engagement, facebook, market share, marketing, marketing goals, marketing ROI, Marketing Strategy, Marketing Today, social media, target market

How to Measure Marketing ROI

October 12, 2010 by Angela Hausman, Ph. D. 8 Comments

No one wants to throw money down the drain, so measuring ROI (return on investment) is an important way to ensure you get value for the money your business spends.

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: advertising, attitude toward the brand, brand image, brand strategy, consumer confidence, financial measures, influence, Innovation Marketing, long term, market share, marketing, marketing effectiveness, marketing metrics, marketing ROI, Marketing Strategy, profit, return on investment, return on marketing investment, ROMI, short term, social media, traditional advertising, value

Its Either your Job or your “Friends”: Social Media Under Fire

October 4, 2010 by Angela Hausman, Ph. D. 15 Comments

Many companies block access to social media in the workplace, but now they’re trying to dictate what employees can say in social networks from home or on their mobile devices.

Filed Under: Social Marketing Tagged With: brand, brand image, brand strategy, Branding, freedom of speech, innovations, law, listening, marketing, marketing goals, mobile, new products, social media, Social network, strategic advantage

Marketing Strategy: 3 Steps to Building a Better Brand

September 22, 2010 by Angela Hausman, Ph. D. 7 Comments

Brand strategy, when used as part of an overall marketing strategy, can be the most important aspect in the success of your business. The reason is simple. People use Brand as a shortcut. It implies not only quality and other reputational elements, it equates to a personality for your brand.

Filed Under: Innovation Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, brand, brand equity, brand image, brand loyalty, celebrities, competition, consumer segmentation, consumers, durability, GoDaddy, Innovation Marketing, innovativeness, iPod, logo, marketing, Marketing Strategy, packaging, performance, quality, reputation, social media, styling, target market, usability, viral marketing

Why a Sad Puppy Face is a Great Marketing Strategy

September 19, 2010 by Angela Hausman, Ph. D. 11 Comments

People go nuts for babies and puppies (kittens are pretty good, too). So, when you use a sad puppy face in your advertising, it gets people to look, thus supporting your marketing strategy.

Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, advertising clutter, advertising message, brand, brand image, brand name, consumers, economic crisis, marketing, Marketing Strategy, Pedigree, selective attention, sell, social media, Social network, socially responsible

Marketing Strategy: The Pricing Element

August 24, 2010 by Angela Hausman, Ph. D. 8 Comments

Pricing is a huge element of your marketing strategy as it determines how much of your product consumers buy and how much your firm makes. Pricing reflects on your brand — its a major driver of brand image

Filed Under: Marketing Research, Marketing Strategy Tagged With: brand, brand image, break even, breakeven, commodty, competition, conjoint analysis, customers, differentiation, forecast, market research, marketing, Marketing Strategy, non-price competition, premium price, price, product, quality, return on investment, ROI, service, substitures, targeted ROI, value

5 Reasons you DON’T Need a Website

August 13, 2010 by Angela Hausman, Ph. D. 18 Comments

A website MAY be a valuable addition to your marketing strategy, but there are 5 issues you should consider before embarking on a website: 1) they are expensive; 2) the internet is cluttered with websites, so yours will be hard to find; 3) they take time; 4) your target market may NOT be searching for you online; 5) a website may not FIT your marketing strategy.

Filed Under: Marketing Strategy, Social Marketing, Uncategorized Tagged With: advertising, brand, brand image, budget, facebook, Groupon, Hulu, marketing, marketing plan, Marketing Strategy, resource scarcity, search engine, search engine optimization, search engine traffic, SEO, Social network, social network amarketing, Target, target market, traffic, twitter, Wall Street Journal, website, wordpress, YouTube

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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