A couple of weeks ago I discussed the first 3 weapons of influence and today I’d like to talk about the last 3 weapons of influence you should use to convert visitors to your social media platforms, encourage fans and followers to share your social media content, and build your community. As I’ve said before, [...]
Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]
My prior post covered the first half on How to Create A Marketing Plan. Today, I’m covering the second half of how to create a marketing plan. Specifically, we’ll be covering using findings from the situation analysis to develop a marketing strategy that helps you reach your objectives. The last part of this series will [...]
A recent post discussed Marketing ROI and some problems inherent in measuring Marketing ROI. Today, let’s expand on effective ways to measure ROI.
No one wants to throw money down the drain, so measuring ROI (return on investment) is an important way to ensure you get value for the money your business spends.
Many companies block access to social media in the workplace, but now they’re trying to dictate what employees can say in social networks from home or on their mobile devices.
Brand strategy, when used as part of an overall marketing strategy, can be the most important aspect in the success of your business. The reason is simple. People use Brand as a shortcut. It implies not only quality and other reputational elements, it equates to a personality for your brand.
People go nuts for babies and puppies (kittens are pretty good, too). So, when you use a sad puppy face in your advertising, it gets people to look, thus supporting your marketing strategy.
Pricing is a huge element of your marketing strategy as it determines how much of your product consumers buy and how much your firm makes. Pricing reflects on your brand — its a major driver of brand image
A website MAY be a valuable addition to your marketing strategy, but there are 5 issues you should consider before embarking on a website: 1) they are expensive; 2) the internet is cluttered with websites, so yours will be hard to find; 3) they take time; 4) your target market may NOT be searching for you online; 5) a website may not FIT your marketing strategy.