brand awareness - Hausman Marketing Letter

Social Media Design: The Internet is Social, Are You?

May 30, 2011 by Angela Hausman, Ph. D. 6 Comments

Social Media marketing can give a huge boost to your business, if you know how to use it right. Learn from the pros in this report from WordCamp Raleigh.

Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, brand awareness, Branding, Justin Seeley, Marketing Strategy, social media, social media marketing, WordCamp, wordpress

Branding, PIVOT, and Paid PR

February 13, 2011 by Angela Hausman, Ph. D. 5 Comments

Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: Aaron Batalion, Adobe, advertising, Amazon, Apple, brand, brand awareness, brand image, business inculabor, CNN, complaint handling, credibility, customer satisfaction, Disney, facebook, Groupon, influence, LiquidWeb, LivingSocial, loyalty, marketing, Marriott, metrics, Microsoft, new media, online reputation, PIVOT, positioning, pr, price, SEO, software, Target, target market, tech cocktail

Ways to Measure your Return on Investment

October 14, 2010 by Angela Hausman, Ph. D. 12 Comments

A recent post discussed Marketing ROI and some problems inherent in measuring Marketing ROI. Today, let’s expand on effective ways to measure ROI.

Filed Under: Uncategorized Tagged With: brand, brand associations, brand awareness, brand image, customer satisfaction, customer service, engagement, facebook, market share, marketing, marketing goals, marketing ROI, Marketing Strategy, Marketing Today, social media, target market

Measuring ROI in Social Media

September 24, 2010 by Angela Hausman, Ph. D. 16 Comments

Now, instead of the 4 P’s, Hoffman and Fodor contend the 4 C’s are critical for engagement in social media — connections, creation, consumption and control. This shift requires a change in the way normal marketing metrics are collected and evaluated — especially ROI.

Filed Under: Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: advertising, brand, brand awareness, brand strategy, consumer engagement, Donna Hoffman, engagement, Marek Fodor, marketing, marketing manager, marketing metrics, Marketing Strategy, motivate consumers to engage with the brand, partial employees, ROI, sales, social advertising, social media, social media campaign, social media objectives, social networks, strategy, strong relationship with customers, word of mouth advertising

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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Social Media Design: The Internet is Social, Are You?

Branding, PIVOT, and Paid PR

Ways to Measure your Return on Investment

Measuring ROI in Social Media

FREE Marketing Tips from Hausman Marketing Letter

What others are saying about Hausman Marketing Letter

Find us on your favorite social network

Google Pages for Business – Check it Out !

Here’s A Little About Me!

Share with us on our Facebook Page

Categories:

Topics

Check us out on Google+

Top Posts & Pages

Copyright

Blogroll

Notice to readers