Social Media marketing can give a huge boost to your business, if you know how to use it right. Learn from the pros in this report from WordCamp Raleigh.
Brand Awareness I have a question from a linkedin connection: “what is the best way to create brand awareness for loyalty programs?” Nancy Loderick I say it would depend on the buyer persona for the loyalty programs. Where are the customers/prospects? Are they online? Where online? Depending on where these folks are, I would focus [...]
A recent post discussed Marketing ROI and some problems inherent in measuring Marketing ROI. Today, let’s expand on effective ways to measure ROI.
Now, instead of the 4 P’s, Hoffman and Fodor contend the 4 C’s are critical for engagement in social media — connections, creation, consumption and control. This shift requires a change in the way normal marketing metrics are collected and evaluated — especially ROI.