Last week I participated in a discussion on the CMO group in LinkedIn regarding whether websites were old school and blog sites new school (Posted by John Tantillo, PhD). Here’s my comment on that topic: Angela Hausman • Good questions, John. I think it depends. For well-known brands, like Apple and Macy’s, consumers likely search for them. But, […]
After President Obama’s repeat performance at this year’s White House Correspondent’s Dinner, one might ask about the relevance of digital correspondent’s in an age where more people get their news from their computer than a printed paper in their driveway. And, that’s just what Mashable did today. They reported on a recent survey by CareerCast […]
Local businesses often feel like social media just isn’t for them. But blogging is still a good way to make money, even if you never want to make money from your blog. Small local businesses can see a huge increase in sales through blogging and other social media tactics driving customers to your physical store. […]
Recently, experts like Jeremiah Owyang question the fit between blogging and social media. I mean, with Facebook, Twitter, and Google+, do we still need blogs? But, look at how important blogging is for business success, according to Technorati: As you can see, bloggers are blogging more because people still read blogs and buy based on […]
I thought I’d share the powerpoints from my 2 day training with Nigerian University Chancellors visiting Howard University to learn how technology can be used to promote economic development and success of small businesses in Nigeria and the rest of Africa. Obviously, I talked about how to use social media as a driver of economic […]
A great question was posted on Quora and the answers are great. I thought I’d share them with you. Happy Holidays. Answer from Steve Wiideman: Steve Wiideman, Creative Search Strategist I think the best answer to this question is “yes” or “all of the above”. Depending on your industry and niche, you mind find better […]
Among the changes expected for social media marketing in 2011 are increases in mobile marketing, utilization of customer engagement in social networks, social gaming, and new metrics to assess your social media marketing tactics.