at the Intersection of Marketing and Social Media
After President Obama’s repeat performance at this year’s White House Correspondent’s Dinner, one might ask about the relevance of digital correspondent’s in an age where more people get their news from their computer than a printed paper in their driveway. And, that’s just what Mashable did today. They reported on a recent survey by CareerCast [...]
Local businesses often feel like social media just isn’t for them. But blogging is still a good way to make money, even if you never want to make money from your blog. Small local businesses can see a huge increase in sales through blogging and other social media tactics driving customers to your physical store. [...]
Recently, experts like Jeremiah Owyang question the fit between blogging and social media. I mean, with Facebook, Twitter, and Google+, do we still need blogs? But, look at how important blogging is for business success, according to Technorati: As you can see, bloggers are blogging more because people still read blogs and buy based on [...]
Ask a Marketing Expert was so busy on Friday, I had to split the archive into 2 parts. Part 1 posted yesterday and here is part 2. Today, we’ll talk about a new service offered by Steve Wiideman that builds a website for you in less than a minute. The new website is completely SEO [...]
I thought I’d share the powerpoints from my 2 day training with Nigerian University Chancellors visiting Howard University to learn how technology can be used to promote economic development and success of small businesses in Nigeria and the rest of Africa. Obviously, I talked about how to use social media as a driver of economic [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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