The Content Marketing Game

social media marketing

Changes to the Google Algorithm make content marketing the hub of your SEO strategy. Do you have a sound content marketing strategy to compete in this new world? If not, here are some thoughts to get you started. The content marketing game  My buddy, Peter over at SocialEars, created this infographic on how to effectively […]

Social Media Marketing: Why Your Business Needs a Blog

social media support your local business

Last week I participated in a discussion on the CMO group in LinkedIn regarding whether websites were old school and blog sites new school (Posted by John Tantillo, PhD). Here’s my comment on that topic: Angela Hausman • Good questions, John. I think it depends. For well-known brands, like Apple and Macy’s, consumers likely search for them. But, […]

White House Correspondent’s Dinner: Digital Correspondents?

social media

After President Obama’s repeat performance at this year’s White House Correspondent’s Dinner, one might ask about the relevance of digital correspondent’s in an age where more people get their news from their computer than a printed paper in their driveway. And, that’s just what Mashable did today. They reported on a recent survey by CareerCast […]

My 7 Favorite Social Media Tools To Up Your Game

favorite social media marketing tools

Doing social media marketing right takes a lot of time and organization.  And, many of us have other jobs or responsibilities, so spending all day posting and updating and engaging and THANKING just isn’t possible.  Yet, you need consistency if you’re going to grow your social media networks and improve your ROI (Return on Investment) […]

Social Media Marketing Failure

social media marketing

More businesses are adding social media marketing to their arsenal, yet some report limited results. Some catastrophes occurred. So, what explains so much social media marketing failure?

Does Blogging Fit in a World of Social Media Domination?

blogging and social media

Recently, experts like Jeremiah Owyang question the fit between blogging and social media. I mean, with Facebook, Twitter, and Google+, do we still need blogs? But, look at how important blogging is for business success, according to Technorati: As you can see, bloggers are blogging more because people still read blogs and buy based on […]

Optimal Social Media Strategy for a Local Business

Ask a Marketing Expert

Frequently, small businesses and others will ask what is the optimal social media strategy for my business.  However, the answer really depends on what your goals are, who your market is, and what you have to offer.  And that’s pretty much what our experts said this week on Ask a Marketing Expert. Jarrett Smith What […]

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