at the Intersection of Marketing and Social Media
Many folks don’t even consider a blog part of your social media strategy and there are lots of social media folks putting together social media strategies that don’t include a blog. But, that’s a mistake! A blog is a critically important elements of your social media strategy. Not only does it anchor the rest of [...]
After President Obama’s repeat performance at this year’s White House Correspondent’s Dinner, one might ask about the relevance of digital correspondent’s in an age where more people get their news from their computer than a printed paper in their driveway. And, that’s just what Mashable did today. They reported on a recent survey by CareerCast [...]
Doing social media marketing right takes a lot of time and organization. And, many of us have other jobs or responsibilities, so spending all day posting and updating and engaging and THANKING just isn’t possible. Yet, you need consistency if you’re going to grow your social media networks and improve your ROI (Return on Investment) [...]
More businesses are adding social media marketing to their arsenal, yet some report limited results. Some catastrophes occurred. So, what explains so much social media marketing failure?
Recently, experts like Jeremiah Owyang question the fit between blogging and social media. I mean, with Facebook, Twitter, and Google+, do we still need blogs? But, look at how important blogging is for business success, according to Technorati: As you can see, bloggers are blogging more because people still read blogs and buy based on [...]
Frequently, small businesses and others will ask what is the optimal social media strategy for my business. However, the answer really depends on what your goals are, who your market is, and what you have to offer. And that’s pretty much what our experts said this week on Ask a Marketing Expert. Jarrett Smith What [...]
Learning to Blog is easy when you have step by step directions. You hear about people making money every day on their blogs — passive income requiring little work to bring in money. Maybe you thought you could do that. You bought the books, attended the webinars, maybe eve paid good money for programs you [...]
We had a very busy session of Ask a Marketing Expert on Friday. One thing I’ve noticed in recent sessions is that several people have posted after the official end of the Ask a Marketing Expert session. It is GREAT and I’d encourage you to continue posting your great answers — even if the session [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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