Is your content marketing strategy blah? Ramp it up with these tips and frameworks.
Changes to the Google Algorithm make content marketing the hub of your SEO strategy. Do you have a sound content marketing strategy to compete in this new world? If not, here are some thoughts to get you started. The content marketing game My buddy, Peter over at SocialEars, created this infographic on how to effectively […]
Last week I participated in a discussion on the CMO group in LinkedIn regarding whether websites were old school and blog sites new school (Posted by John Tantillo, PhD). Here’s my comment on that topic: Angela Hausman • Good questions, John. I think it depends. For well-known brands, like Apple and Macy’s, consumers likely search for them. But, […]
Many folks don’t even consider a blog part of your social media strategy and there are lots of social media folks putting together social media strategies that don’t include a blog. But, that’s a mistake! A blog is a critically important elements of your social media strategy. Not only does it anchor the rest of […]
After President Obama’s repeat performance at this year’s White House Correspondent’s Dinner, one might ask about the relevance of digital correspondent’s in an age where more people get their news from their computer than a printed paper in their driveway. And, that’s just what Mashable did today. They reported on a recent survey by CareerCast […]
Doing social media marketing right takes a lot of time and organization. And, many of us have other jobs or responsibilities, so spending all day posting and updating and engaging and THANKING just isn’t possible. Yet, you need consistency if you’re going to grow your social media networks and improve your ROI (Return on Investment) […]
Recently, experts like Jeremiah Owyang question the fit between blogging and social media. I mean, with Facebook, Twitter, and Google+, do we still need blogs? But, look at how important blogging is for business success, according to Technorati: As you can see, bloggers are blogging more because people still read blogs and buy based on […]