As a marketing professor, my days are filled with Millenials who challenge many assumptions shared by older folks. But, who are Millenials? And why should we care about them? And, how are Millenials affecting marketing, especially social media marketing? Who are Millenials? Millenials are the tail end of Generation Y (or Gen Y), the cohort [...]
Building a marketing strategy rests heavily on successful scanning of the marketing environment. The marketing environment includes cultural and social elements of consumer markets, competitors, the technological environment, political and regulatory environment, and the economic environment. Today we discuss changes in the cultural and social environment.