While online community may be a valuable element of your social media marketing strategy, it may also present some danger to your brand. Among these dangers are resistance to change and the wide range of cites that must be monitored for conversations about your brand. How does your firm handle these potential dangers? Does your firm have a comprehensive social media marketing strategy that addresses virtual communities? What tools to you use to monitor your online reputation and conversations about your brand?
Online Community: Is it a Danger to your Marketing Strategy?
Filed Under: Customer Relationship Management, Marketing Strategy, Social Marketing Tagged With: avatars, benefits, brand, brand community, consumers, Disney, facebook, feedback, Harley, Harley Owners Group, HOGs, marketing, marketing strategies, Marketing Strategy, marketplace, online community, social media, social media marketing, social network marketing, social networks, strategic decision making, twitter, value, virtual community, websites, world wide web
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