attitudes - Hausman Marketing Letter

Social Media is a Communication Channel: Social Networks Are NOT

March 14, 2011 by Angela Hausman, Ph. D. 18 Comments

Social networks are collections of folks who want to build and maintain a relationship. Social media is a communication channel. Social networks are collections of folks who want to talk about their lives, share photos of their kids, find out what their friends are doing … Social networks stand in for the communities we enjoyed [...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: attitudes, behaviors, brand, celebrity, commercial message, communication channel, facebook, gossip, Klout, PeerIndex, ROI, sharing, social capital, social graph, social media, social networks, traditional media, twitter

How to Use Social Media in Your Innovation Strategy

October 8, 2010 by Angela Hausman, Ph. D. 13 Comments

Listening to Social Media conversations not only helps you manage your online reputation, it can be invaluable in informing development of new products and modifications to existing ones.

Filed Under: Innovation Marketing, Marketing Strategy, Social Marketing Tagged With: advertising, attitudes, brand, consumer needs, conversations, customer needs, customers, engaged, facebook, Flickr, Innovation Marketing, keywords, listening post, online reputation, products, promotional campaigns, reputation management, responsive, satisfaction, segments, social media, social media strategy, social networks, strategy, SunChips, twitter, values, YouTube

How to Build Perceptual Maps

August 3, 2010 by Angela Hausman, Ph. D. 25 Comments

Perceptual maps are valuable tools of marketing strategy. This post identifies the 4 steps necessary to develop perceptual maps and use them to create better marketing strategy.

Filed Under: Customer Relationship Management, Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy Tagged With: advertising, attitudes, brand, brand strategy, communication strategy, competitive strategy, consumer behavior, consumer hot buttons, CRM, Customer Relationship Management, customers, focus group, hot buttons, marketing, Marketing Strategy, perceptual mapping, perceptual maps, product, product positioning, prospective customers, purchase behavior, survey

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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Social Media is a Communication Channel: Social Networks Are NOT

How to Use Social Media in Your Innovation Strategy

How to Build Perceptual Maps

FREE Marketing Tips from Hausman Marketing Letter

What others are saying about Hausman Marketing Letter

Find us on your favorite social network

Google Pages for Business – Check it Out !

Here’s A Little About Me!

Share with us on our Facebook Page

Categories:

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Check us out on Google+

Top Posts & Pages

Copyright

Blogroll

Notice to readers