Every interaction contributes to the personal brand you create — enhancing your brand or detracting from it. Some interactions don’t contribute positively or negatively to your personal brand, rather providing more information about what your brand stands for. Are you fun? Are you intelligent or witty? Are you cool? Are you sophisticated or down to [...]
A couple of weeks ago I discussed the first 3 weapons of influence and today I’d like to talk about the last 3 weapons of influence you should use to convert visitors to your social media platforms, encourage fans and followers to share your social media content, and build your community. As I’ve said before, [...]
Ask a Marketing Expert was so busy on Friday, I had to split the archive into 2 parts. Part 1 posted yesterday and here is part 2. Today, we’ll talk about a new service offered by Steve Wiideman that builds a website for you in less than a minute. The new website is completely SEO [...]
Wow, very diverse conversations on Ask a Marketing Expert on Friday. Some questions never got an answer, due to the many questions asked. If you haven’t been, please participate in Ask a Marketing Expert to help those out there trying to learn more and improve their businesses. Here’s the archive of the entire conversation. Social [...]
We had a very busy session of Ask a Marketing Expert on Friday. One thing I’ve noticed in recent sessions is that several people have posted after the official end of the Ask a Marketing Expert session. It is GREAT and I’d encourage you to continue posting your great answers — even if the session [...]
SEO and Changes in Organic Search Algorithms Angela Hausman Care to give us a heads up on what’s coming to SEO — since you were just at SMX I’m sure there was some talk about the future? BTW, did you run into Joost there? We had a very nice conversation with him before he left [...]
Our Facebook session of “Ask a Marketing Expert” went great yesterday. I encourage all of my readers and friends to post marketing questions. This is a great way to improve your marketing, especially for small and start-up businesses. For my experts, this is a great vehicle for developing and enhancing your online reputation. Its a win-win situation for everyone and its FREE. Soon we’ll be starting a series of informational videos. I hope you’ll find them equally valuable.
This comes from Laurie Buckelew and she asks One of the questions I’ll be getting is about metrics and how to measure social media. Any thoughts?