Use Price Psychology to Sell MORE

coupons and discounts

Today, I continue my series on the impact of pricing on market performance. In recent posts, I showed how a high price might INCREASE sales, by making the product more desirable and how to use psychological pricing to increase sales. Today, I’ll talk more about how to price bundles of products and how coupons impact […]

Ideation and Innovation

create great video content

Innovation can take many forms. Whether innovation involves creating a new consumer product or service, an innovative business model or your innovation is simply a new way of doing business, innovations fuel competitive advantage for your organization that helps you stand out to consumers. Innovation also helps build a stronger economy that makes things better […]