at the Intersection of Marketing and Social Media
Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and try to fit in — not be the life of the party. My Infographic, courtesy of my partner, Ideas and Pixels, shows great tools for [...]
In social media, we’ve always said the first rule is that you have to be present. Your customers are online and, if you fail them, their more likely to complain on Facebook or Twitter than to pick up the phone or register their complain on your website. That’s why we say you must be present [...]
I learned a lot of stuff last week at Social Media Week – 2013. And, I saw some cool tools demoed. Today, I’d like to talk about a tool to identify influencers in social media — Traackr. Now, I know we’ve all heard of Trackur — which is a general listening tool that monitors your [...]
B2B social media marketing (business to business) is similar to marketing to consumers in many respects, but different in strategic ways. Let’s take a look at how to maximize the return of your B2B social media marketing. B2B Social Media Marketing – Similarities In B2B social media marketing you’re trying to reach other businesses rather [...]
Here’s a cool new infographic I found on the ROI of Social Media. Now, don’t go rolling your eyes at me — here she goes with ANOTHER infographic. I know I post them a lot, but that’s because they work. Infographics convey a lot of really complicated information in a very concise way. So, ready [...]
Calculating Social Media ROI (Return on Investment) is a little tricky. So many folks don’t bother trying to link analytics like ROI to evaluate your social media marketing efforts. Others default to simple metrics, such as Likes and Followers. But without some notion of your Social Media ROI, firms are uncomfortable investing or increasing their [...]
The Internet moves at blazing fast speed. And, according to Avinash Kaushik, this allows businesses to rapidly test new products, new tactics, and new strategies so they can “fail fast” meaning businesses get an answer quickly about whether an idea is good, rather than shooting down great ideas in a smoke-filled conference room (ok, so [...]
Understanding your website traffic is the first step in driving more traffic to your website. And analytics are the name of the game in 2012 social media. Gone are the days when social media marketing success can just happen without this kind of understanding. I use Google Analytics, as it’s free and produces a variety [...]
OK, it’s that time of year again — time to make my predictions for social media marketing for 2012. 1. Connected Consumers I think this is the biggest challenge facing businesses in 2012 — dealing with increasingly connected consumers. We’re already seeing the leading edge of responses from retailers like Macy’s and Sears. Macy’s posts [...]
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I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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