An Insider’s Guide to Digital Marketing Analytics

digital marketing analytics

Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way: If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies surveyed said that they desperately […]

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

universal analytics

Are you rockin’ Google’s new Universal Analytics? Even Yoast (creator of my favorite WordPress Analytics plugin) finally supports Universal Analytics, so there’s no excuse. Universal Analytics provide access to enhanced analytics (especially about visitors to your website) and, it’s easy to add to your website or convert from Classic Analytics. Here’s a step-by-step guide for […]

5 Tips for Creating Landing Pages That CONVERT

predictive analytics maximize ROI

For most of you, creating a landing page that converts is critical for success. Whether you’re doing lead generation, building a subscription list, or closing a sale, the quality of your landing page determines your success. I found this easy infographic from QuickSprout that explains the various elements critical for creating landing pages that convert. […]

Social Media Analytics Review: Beckon

social media analytics

One of my favorite perks of running this website, is meeting great people and learning about new things in the online/ inbound marketing space — especially new social media analytics tools. A couple of weeks ago, I got a demo of a new tool — Beckon — that has a lot to offer. It’s price […]