The secret to social media success is decidedly human. Running your strategy based solely on “scientific” data doesn’t promise the rewards of a balance between big data and human understanding.
Do you optimize content marketing to achieve your goals? Here’s a 4-step process you can use alone or with SocialEars.
Did Apple computers thrive because of Steve Jobs or in spite of him? Will Apple survive his death or decline into oblivion?
Looking for advice on how to assess your social media marketing efforts? Here are my favorite social media analytics blogs. Feel free to add to my list.
Digital trends demonstrate both the new ways consumers engage online and the new ways businesses are profiting from the digital revolution. Take a look at this slideshow to see data related to these digital trends. Top 10 digital trends. Digital trend #1: m-commerce While many firms still struggle to optimize their e-commerce efforts, the world […]
The starting point for all your social media insights is your strategy — what do you want to accomplish? Gain more subscribers? Get leads? Make sales? Social Media Insights From these goals, you establish KPIs (Key Performance Indicators) — in other words what tells you you’re reaching your goals. When you’re talking about making sales, […]
I’m attending a week of analytics training this week generously provided by IBM. First, let’s take a look at why metrics matter in running your social media marketing: spend – a huge amount of consumer spending is motivated by social media. And mobile shoppers spend, on average, 21% more than those on other computer devices. […]