Sustainability is one of the hottest terms in business today. According to Wikipedia, sustainability is: development that meets the needs of the present without compromising the ability of future generations to meet their own needs A couple of weeks ago, I attended a presentation by Robert Cialdini on sustainability research he’d conducted. Bob works mainly [...]
A listening post is an online tool for monitoring brand mentions in Blogs and online media, including social media. Even if you choose not to establish a social media strategy of your own, it’s important to manage your online reputation through a listening post.
Ask a marketing question …. answer a marketing question. Its a fun and informative way to share information and improve your marketing strategy.
As the week draws to a close, I’d like to recap topics in marketing strategy that we covered this week and maybe talk a little about what I hope to do next week.
But, marketing is MORE than tools. The key element delineating marketing is that it is strategic. Marketing strategy involves plans integrating these tools with other marketing concepts, such as target marketing and market segmentation. Marketing strategy builds on understandings of consumer and firm behavior, as well as international cultural differences.