American Marketing Association - Hausman Marketing Letter

Marketing, Influence, and Sustainability

August 19, 2011 by Angela Hausman, Ph. D. 2 Comments

Sustainability is one of the hottest terms in business today. According to Wikipedia, sustainability is: development that meets the needs of the present without compromising the ability of future generations to meet their own needs A couple of weeks ago, I attended a presentation by Robert Cialdini on sustainability research he’d conducted. Bob works mainly [...]

Filed Under: Marketing Strategy Tagged With: American Marketing Association, facebook, influence, marketing, Michael Stelzner, persuasion, Robert Cialdini, Social Media Examiner, sustainability, tweets

“Ask a Marketing Expert” Today

August 27, 2010 by Angela Hausman, Ph. D. 6 Comments

Ask a marketing question …. answer a marketing question. Its a fun and informative way to share information and improve your marketing strategy.

Filed Under: Marketing Strategy Tagged With: advertising, advertising to children, American Marketing Association, ask a marketing expert, Cristian Cherariu, Eric Davis, facebook, global, Harvard, international, internet marketing, market, marketing, marketing channels, marketing expert, Marketing Strategy, Russ Laczniak, sales, word of mouth

Another Week of Marketing Strategy

August 15, 2010 by Angela Hausman, Ph. D. 7 Comments

As the week draws to a close, I’d like to recap topics in marketing strategy that we covered this week and maybe talk a little about what I hope to do next week.

Filed Under: Customer Relationship Management, Marketing Research, Marketing Strategy Tagged With: American Marketing Association, ask a marketing expert, brand, brand name, brand names, Branding, co-branding, CRM, Customer Relationship Management, data mining, dual branding, facebook, marketing, Marketing Research, Marketing Strategy, relationship building, service, service failure, social media, Social network, target market, website

Archive – “Ask a Marketing Expert” from Friday, August 6

August 11, 2010 by Angela Hausman, Ph. D. 3 Comments

Join us Every Friday for Ask a Marketing Expert, where anyone can post questions or answer those posted by others. You’ll find “Ask a Marketing Expert” at http://facebook.com/angela.hausman between 10 am and 3 pm (Eastern Standard Time). Here are the archives for last week’s session. Angela Hausman Its FUN… its FREE… its FRIDAY | Hausman [...]

Filed Under: Ask a Marketing Expert Tagged With: American Marketing Association, Branding, differentiation, facebook, hootesuite, Innovation Marketing, internet, linkedin, market, marketing, online, postmodern, real estate, social media, squidoo, travel agents, twitter, value

What is Marketing?

July 31, 2010 by Angela Hausman, Ph. D. 14 Comments

But, marketing is MORE than tools. The key element delineating marketing is that it is strategic. Marketing strategy involves plans integrating these tools with other marketing concepts, such as target marketing and market segmentation. Marketing strategy builds on understandings of consumer and firm behavior, as well as international cultural differences.

Filed Under: Innovation Marketing, Marketing Analytics, Marketing Research, Marketing Strategy, Social Marketing Tagged With: adoption, advertising, American Marketing Association, commercialization, customers, Innovation Marketing, logistics, market, market research, market segmentation, marketing, Marketing Analytics, Marketing Research, Marketing Strategy, new product development, partners, processes, public relations, sales, social network marketing, society, target marketing, tartget marketing, value

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Here’s A Little About Me!

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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Marketing, Influence, and Sustainability

Listening to Social Media: Presentation to DC AMA

“Ask a Marketing Expert” Today

Another Week of Marketing Strategy

Archive – “Ask a Marketing Expert” from Friday, August 6

What is Marketing?

FREE Marketing Tips from Hausman Marketing Letter

What others are saying about Hausman Marketing Letter

Find us on your favorite social network

Google Pages for Business – Check it Out !

Here’s A Little About Me!

Share with us on our Facebook Page

Categories:

Topics

Check us out on Google+

Top Posts & Pages

Copyright

Blogroll

Notice to readers