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The ROI of Social Media. How Do You Measure Up?

May 15, 2013 by 1 Comment
ROI of social media

How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at [...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Marketing Strategy, Social Marketing Tagged With: , , , , , , , , , ,

10 Ways to Building Fan Engagement Using Messaging

March 5, 2012 by 5 Comments
social media hierarchy of effects

Engagement is the name of the game on Facebook.  Not only does engagement build a community of fans who share your message, and defend your brand, engagement determines which messages even APPEAR on the walls of your fans.  Facebook uses an algorithm resulting in sharing your message with only 16% of fans.  But, that percentage [...]

Filed Under: Facebook Business Marketing, Marketing Strategy Tagged With: , , , , , ,

I Can Get Google Page 1 if Customers Hate My Company Enough !

December 6, 2010 by 16 Comments

Wow ! This story sure created a lot of buzz when it hit the New York Times last week. A company’s SEO strategy revolved around poor customer service and bad product. Complaints voiced on Facebook, Twitter, and other social networking sites combined with complaints on complaint websites, like Rip Off Report, and other online negative comments got Mr. Borker’s company on the first page of a Google search for several product types he carries.

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Marketing Tagged With: , , , , , , , , , , , , , , ,

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