at the Intersection of Marketing and Social Media
This is a guest post by Carlo Pandian Attracting people to your e-commerce store isn’t as easy as you might think. Chances are, by the time you’re reading this, you’ve splashed out on the platform that’s best for your product and you’ve invested in some good networking opportunities. Now, all you’ve got to do is [...]
Traditional advertising just doesn’t work in social media — at least that’s what most folks working in this area believe. And, I agree with them. Using social networks as a tool for blasting noise, self-promotion, and generally disrupting the flow of conversation can devastate your brand. Even using Facebook ads (or newer LinkedIn ads) is [...]
I ran across this infographic on running a successful Facebook contest yesterday and I thought I’d share it with all of you, along with my comments, of course. Facebook Contest Strategy: Before you start a Facebook contest, figure out what you hope to accomplish. Will your Facebook contest create more engagement? Will the Facebook contest encourage [...]
This is a guest post by Linda Forshaw Ten-month-old Harry needs his lunch, his baby signing class is at two, there’s a pile of ironing looming ominously in the corner, the shopping needs to be done, seven-year-old Jodie finishes school at three, her dance class is at five, the family’s tea needs to be on [...]
NOW, settle down. We’re not talking about the oldest profession. We’re talking about how businesses can build real friendships through social media — friendships that look more like true friendships and build communities among their friends to support their business goals. Why businesses should make friends on Facebook? Businesses question the value of incorporating social [...]
Why Design is Important in Your Social Media? Design elements make your social media attractive, which is a plus for visitors Design elements impact the usability of your website Recent SEO updates emphasize both usability and attractiveness elements of the site Design is a strong element in creating a brand for your business. Design creates [...]
Interesting graphic today from HubSpot on how marketing is loveable. I’m not sure when marketing became a 4 letter word, but I agree marketing spruced up its image with the rise of social media. Of course, understand that only a small fraction of most company’s marketing spend is for social media — and much of [...]
Business success has always been elusive, but, as the economy tightened, businesses stepped up their search for the next trick to give them a competitive advantage. Maybe social media marketing would work? Or increasing appeal to a specific demographic? But, these marketing tactics can be very expensive and the ROI is often speculative. Other businesses [...]
How do you create social media marketing success? I guess that depends on how you measure social media marketing success. And, using the metrics from traditional media marketing isn’t the answer. Those of you who read my post regularly probably already know this from earlier posts, but keep reading because I’m adding some new stuff [...]
This is the 3rd in a series explaining how social media marketing and traditional marketing differ. Last week, I posted my side by side comparison of the 16 differences between social media marketing and traditional marketing. Earlier this week, I found a great infographic designed for CMOs (Chief Marketing Officers) showing the differences between social [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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