Prove the ROI of Digital Marketing Content

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Are you under pressure to prove the ROI of digital marketing content? Here are some options for saving your bacon.

Free Lunch Over at Facebook

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Well, we all knew it was going to happen. The free lunch is over at Facebook. Some are angry.Some feel betrayed. But, really. Did you expect Facebook was going to give us free traffic forever? Try selling that deal to your ad rep from the newspaper or TV station. Facebook is a business, just like […]

How Do I Get Started with Social Media Marketing?

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How do I get started with social media marketing is a question I hear all the time. Here’s my answer.

Make Your Content Marketing Strategy SIZZLE

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An inspired content marketing strategy brings more traffic to your site, builds trusting relationships, and supports your marketing goals. See how.

Customer Insights Create Competitive Advantage

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Online commerce is changing — FAST! A strategy where tech weenies used to dominate is quickly changing as the importance of online and mobile sales increase dramatically. IS YOUR BRAND READY FOR THESE CHANGES ???? Not only are more customers shopping using their computers tablets, and smartphones, but digital influence dwarfs the voice of brands’ […]

Getting Customers to Your E-Commerce Store

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This is a guest post by Carlo Pandian Attracting people to your e-commerce store isn’t as easy as you might think. Chances are, by the time you’re reading this, you’ve splashed out on the platform that’s best for your product and you’ve invested in some good networking opportunities. Now, all you’ve got to do is […]

Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising

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Traditional advertising just doesn’t work in social media — at least that’s what most folks working in this area believe. And, I agree with them. Using social networks as a tool for blasting noise, self-promotion, and generally disrupting the flow of conversation can devastate your brand. Even using Facebook ads (or newer LinkedIn ads) is […]

Running a Successful Facebook Contest

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I ran across this infographic on running a successful Facebook contest yesterday and I thought I’d share it with all of you, along with my comments, of course. Facebook Contest Strategy: Before you start a Facebook contest, figure out what you hope to accomplish. Will your Facebook contest create more engagement? Will the Facebook contest encourage […]