A Measurement Plan for Social Media

measurement plan

Do you have a systematic measurement plan for social media? What steps do you take to assess the performance of your social media?

Content May Be King, But Marketing is Queen

content marketing dillemma

To be clear, I didn’t coin this phrase, but I certainly agree wholeheartedly that content may be king, but marketing is queen. And, I’ve written about this before … the notion that content marketing, at its core, IS marketing. Why marketing is queen In a slightly dated study by AOL and Nielsen, 27 MILLION pieces […]

Free Lunch Over at Facebook

like us on facebook

Well, we all knew it was going to happen. The free lunch is over at Facebook. Some are angry.Some feel betrayed. But, really. Did you expect Facebook was going to give us free traffic forever? Try selling that deal to your ad rep from the newspaper or TV station. Facebook is a business, just like […]

Customer Insights Create Competitive Advantage

social media support your local business

Online commerce is changing — FAST! A strategy where tech weenies used to dominate is quickly changing as the importance of online and mobile sales increase dramatically. IS YOUR BRAND READY FOR THESE CHANGES ???? Not only are more customers shopping using their computers tablets, and smartphones, but digital influence dwarfs the voice of brands’ […]