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Filed Under: Marketing Strategy Tagged With: advertising, advertising to children, American Marketing Association, ask a marketing expert, Cristian Cherariu, Eric Davis, facebook, global, Harvard, international, internet marketing, market, marketing, marketing channels, marketing expert, Marketing Strategy, Russ Laczniak, sales, word of mouth
Marketing Strategy: Is Impersonal Influence Ethical
Today, we are talking about impersonal influence as part of your marketing strategy. Influence strategies including product cues, pricing cues, brand cues, scarcity and follow the leader are discussed. Finally, we discuss the ethics of these strategies.
Filed Under: Marketing Strategy Tagged With: advertising, advertising to children, brand, children's advertising, consumer attitudes, consumer behavior, consumers, culture, cultures, economists, ethical, ethics, impersonal influence, influence, Influence: The Psychology of Persuasion, Kent Monroe, marketing, Marketing Strategy, McDonalds, permium pricing, price, pricing strategy, product cues, psychological pricing, quality, research, Robert Cialdini, scarcity, semiotics, signs, social influence, utility maximizers
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