Home » SOCIAL MEDIA – WHY YOU AREN’T GETTING WHAT YOU HOPED FROM IT

SOCIAL MEDIA – WHY YOU AREN’T GETTING WHAT YOU HOPED FROM IT

May 21, 2010 by 3 Comments

Social media, also called social network marketing, social marketing, Internet marketing, e-commerce, m-commerce, or given names like SEO, is the newest rage.  Everyone who can set up a Facebook or Linkedin account says they can do it.  But, its not that easy.  Doing good social marketing means you understand MARKETING.

  • Social tactics need to FIT with the overall strategy of your firm
  • Just like firms need different strategies for reaching different customers, firms need different INTERNET strategies
  • Without accurate measurement of your web presence you lack the tools necessary to maximize your web strategies
  • its not enough to build it (a website) and hope they will come — you need to know what to say to get them there
  • Increasing SEO just means you have more visitors — it doesn’t mean you have more buyers
  • Just because you have buyers doesn’t mean you have repeat buyers and loyal customers

You need to start by getting to know your customers, your goals, assessing your existing marketing, and your strategic capabilities. Based on this information, you can  develop a CUSTOMIZED program which may include the following:

  • Web design or re-design of existing site
  • Integrated marketing communications (advertising, pr, promotions to drive traffic) including Adwords, and offline outliets
  • SEO
  • Create and monitor online metrics (creating a customized dashboard you get every morning)
  • Evaluation and testing of existing website
  • Mobile marketing
  • Newsletters (electronic or paper)
  • Blogs
  • Database marketing – create database from lists or mine your existing database
  • CRM ( customer relationship management)
  • Internal social marketing (to employees and other stakeholders)
  • Viral or guerilla marketing
  • Direct response programs
  • Video traffic attraction
  • Online reputation management

The key is to INTEGRATE and develop ANALYTICS.  Without these 2 elements, your efforts can easily be a waste of money and certainly won’t give you the returns you hoped for.

SOCIAL MEDIA WHY YOU ARENT GETTING WHAT YOU HOPED FROM IT
Filed Under: Social Marketing, Uncategorized
About Angela Hausman, Ph. D.

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website

Trackbacks

  1. Angela Hausman says:
    May 21, 2010 at 2:07 pm

    SOCIAL MEDIA – WHY YOU AREN'T GETTING WHAT YOU HOPED FROM IT – http://hausmanmarketresearch.org/?p=80

    Reply
  2. Dr. Angela Hausman says:
    May 13, 2011 at 3:58 pm

    SOCIAL MEDIA – WHY YOU AREN'T GETTING WHAT YOU HOPED FROM IT http://tinyurl.com/5tyxsmh

    Reply
  3. Dr. Angela Hausman says:
    May 25, 2011 at 6:27 am

    SOCIAL MEDIA – WHY YOU AREN'T GETTING WHAT YOU HOPED FROM IT http://tinyurl.com/5tyxsmh

    Reply

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