Social Media Marketing Book: Ask a Marketing Expert

Ask a Marketing Expert on Friday was well attended.  Much of the conversation focused on suggestions for my social media marketing book — we’re currently crowdsourcing the title.  Fans suggested about 30 titles and now they’re voting for their favorite among the first 10 options.  If you’d like to vote for your favorite title, just visit the Fanpage  for the social media marketing book or go here to vote for your favorite title for the book.

During Ask a Marketing Expert I asked a question about your favorite statement about social media marketing — I’m collecting quotes to use in the book.  I got some great suggestions and we’ll use a number of these in the social media marketing book.  I’m looking for lots more quotes so, if your interested in having a piece of the book, give me your favorite statement about social media marketing.

Suggested Quotes about Social Media Marketing

 Social media implementation, no matter how on target strategically, will only be successful with proper and consistent maintenance.Chip Heath

Its about the quality of the network not the quantity. Marlene Verissimo

food criticism used to be an art. Now everybody posts their opinion while chewing. Nadja Vacarescu

Don’t forget the “Social” in Social Media Marketing. Focus on discovering and identifying the end-people and business goals first. Do that and the “media” and “marketing” parts will fall into place. Begin from the end. Mark Eduljee

Give me Your Quote

My plan is to use these quotes as part of the opening to each chapter, as well as spread them throughout the chapters.  So, I need lots more great quotes.  You can enter them on the Fanpage or as a comment here.  Just think how cool it’ll be to have your quote show up in my social media marketing book.  We’ll include your name and business.  We may even include pictures of folks who give us REALLY GOOD quotes.

We’re working on editing the book, so you have lots of time to think about social media marketing and give use something fabulous for the book.  But, hurry before you forget.

Converting Mobile Marketing

We also had a question from Barry McLawhorn that didn’t get answered.  I’ll add it here and put it up again next week in the hopes of getting an answer.

Hi Angie, I have a question for someone who is an expert at mobile marketing. After a person responds to a mobile donation request is there a way to “upsell” the contributor to either a monthly contribution (versus a single donation) and/or a larger donation than the gift they initially offered?

For example, if the Red Cross had been raising funds for Haiti and a person texted to donate $10.00, then after that donation was recorded, could you prompt the donar to make their donation a continuous donation of $10.00 per month (by clicking or texting to confirm). Thus potentially turning a one time emotional donation into a $120 per year gift.

Thanks,

Barry