Marketing to Millennials: Shopping, Owning, Consuming

latino consumers

Marketing to millennials requires a strategy capitalizing on their unique culture, as well as the differences across millennial segments.

Social Media Analytics Review: Beckon

social media analytics

One of my favorite perks of running this website, is meeting great people and learning about new things in the online/ inbound marketing space — especially new social media analytics tools. A couple of weeks ago, I got a demo of a new tool — Beckon — that has a lot to offer. It’s price […]

The Art and Science of Social Media Analytics


There’s an art and science of social media analytics. In this post, I use data from a new client showing how both art and science are important in analyzing and formulating marketing strategy.

The Local Marketing Rip-Off

build your local marketing

Beware of local marketing companies ripping off small businesses by listing them in online directories. Here are some better uses of that money.

The Best Social Media Analytics Tools

google analytics

A couple of months ago, I posted a list of the top social media analytics tools. Since then, a number of you commented, added new ones, and voted up existing social analytics tools, so I thought it was time for a recap. Here’s the existing list of the best social media analytics tools: If you’re […]

The Secret to Social Media Success is HUMAN


The secret to social media success is decidedly human. Running your strategy based solely on “scientific” data doesn’t promise the rewards of a balance between big data and human understanding.

4 Tips for Dominating Facebook

dominating facebook

A Facebook account is like the digital equivalent of a social security number—if you don’t have one, you practically don’t exist. According to social media standards, a person’s experiences is nearly unreal if not documented and shared on Facebook. Similarly, a business’s products and services are discredited and under-marketed if absent from the biggest social […]