Hightlights from the Blog

universal analytics

Hot Off the Presses: Changes to Google Analytics

Recent changes to Google Analytics make this valuable tool even more powerful in guiding optimization of your digital marketing efforts. How can you use changes to Google Analytics to improve your market performance?

content marketing strategy

Content Marketing Strategy: Are You Generating Content Variety?

Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements. I crafted several helpful posts detailing how you can succeed across these elements, including  the importance of consistency in creating content, how to optimize your content marketing, […]

social media versus traditional media

How to Use Word of Mouth Online and Off

Word of mouth is incredibly powerful — it drives attitudes about your brand and determines if they’ll buy your brand. Word of mouth has been around since the beginning of time. And, it works. According to Lithium, 92% of consumers believe their friends over advertising and Adage says word of mouth influences up to to […]