Many of you may be looking for a good content marketing agency or hoping to hire an employee or 2 to do content marketing for your firm. That’s because Google, in its infinite wisdom has primarily replaced old SEO tactics with content marketing. As an agency offering content marketing, I’m thrilled, but it may leave […]
Testing, metrics, and analysis are necessary to optimize Facebook marketing and get the most from your Facebook advertising. Here are our top 5 insights.
Marketing to millennials requires a strategy capitalizing on their unique culture, as well as the differences across millennial segments.
One of my favorite perks of running this website, is meeting great people and learning about new things in the online/ inbound marketing space — especially new social media analytics tools. A couple of weeks ago, I got a demo of a new tool — Beckon — that has a lot to offer. It’s price […]
There’s an art and science of social media analytics. In this post, I use data from a new client showing how both art and science are important in analyzing and formulating marketing strategy.
Beware of local marketing companies ripping off small businesses by listing them in online directories. Here are some better uses of that money.
A couple of months ago, I posted a list of the top social media analytics tools. Since then, a number of you commented, added new ones, and voted up existing social analytics tools, so I thought it was time for a recap. Here’s the existing list of the best social media analytics tools: If you’re […]
The secret to social media success is decidedly human. Running your strategy based solely on “scientific” data doesn’t promise the rewards of a balance between big data and human understanding.