Hightlights from the Blog

social media analytics

37 Social Analytics Tools

As my list of social analytics tools grew to over 35, I felt you needed some guidance in selecting the best fit. So, here are some insights into the capabilities of social media analytics tools.

real-time social media analytics

5 Challenges of Real-time Social Media Analytics

Hopefully you’ve adopted some social media analytics strategy to boost your ROI, but how effectively do those analytics translate into meaningful insights that guide your business tactics and how quickly do these insights percolate through your organization to affect strategic planning? Do you plan based on real-time social media analytics? If you struggle to integrate […]

the myth of viral marketing

Viral Marketing Is A Myth

Don’t believe me when I say viral marketing is a myth? Suckered in by a digital marketing wannabe promising viral marketing campaigns? Don’t fall for that trap!