Hightlights from the Blog

social media analytics

Analytics in Action: Predictive Analytics

In today’s session of Analytics in Action, I want to show how to use predictive analytics to create digital marketing success. We’ve talked a lot about predictive analytics in prior posts, such as: What are predictive analytics? Improving ROI with predictive analytics and, steps in developing predictive analytics Also, check out what our friends at […]

stealing digital content

The High Cost of Stealing Digital Content

Why do some folks think that just because stealing digital content is easy, it’s OK? Maybe a generation who learned to steal online music and movies just doesn’t have the same view of stealing content? Maybe the stress of producing fresh content (a necessity in a post-Panda search engine ranking world) gets to be too […]

universal analytics

Hot Off the Presses: Changes to Google Analytics

Recent changes to Google Analytics make this valuable tool even more powerful in guiding optimization of your digital marketing efforts. How can you use changes to Google Analytics to improve your market performance?

content marketing strategy

Content Marketing Strategy: Are You Generating Content Variety?

Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements. I crafted several helpful posts detailing how you can succeed across these elements, including  the importance of consistency in creating content, how to optimize your content marketing, […]