Hightlights from the Blog

is super bowl advertising worth it

Should You Invest in Super Bowl Advertising?

Super Bowl advertising. Yes or no? On Sunday, when the Seahawks face the Patriots (will deflategate be an issue???) advertising will cost $4.5 million per 30 seconds, according to Yahoo, a 12% hike over last year’s prices. Of course, what advertisers’ pay varies greatly depending on a variety of factors, but $4.5 million is still […]

customer journey map

Does Your Website Match the Customer Journey?

Last week I argued that firms need to concentrate more effort (and money) on top of the funnel marketing and metrics need to reflect the new priorities of measuring the success of actions aimed at the top of the marketing funnel. Today, I’d like to expand on that by helping you match your content to […]

lean startup method

Marketing your Lean Startup

Lean startup is probably the hottest concept in entrepreneurship today. Maybe you’ve heard of it, but you’re not quite sure what all the hype is about. Well the father of lean startups, Eric Ries, sums up the lean startup concept as: The Lean Startup provides a scientific approach to creating and managing startups and get […]


Bagging a Winner: How These Brands Took it to the Next Level with Social Media

The new year is upon us and marketing is changing. Whereas some years ago the best way to target potential customers was traditional billboard or television advertising, or even in more recent years, a well-designed website, the world of social media has eclipsed this. A good social media campaign is about so much more than […]

conversion funnel

Metrics for Top of Funnel Marketing Matter

This is what the typical conversion funnel looks like. Top of funnel marketing refers to efforts aimed at awareness and consideration while conversion is the bottom of the funnel. Conversion is the holy grail — the point where all your marketing efforts pay of and money flows into the corporate bank account. Sure, you want […]