Creating a snackable content marketing strategy or a balanced content marketing strategy? Which is best?
The world of social media marketing is divided into 2 camps: Those drowning, with no hope of analyzing big data, and those who wish they had some data to drive strategy. And, both are drowning trying to garner insights to guide their social media marketing strategies. First, let’s reach some agreement about what big data […]
First, let’s take a look at brand marketing so we’re all on the same page. Let’s start with, what is a brand? According to the American Marketing Association, a brand is: name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of […]