FREE Social Media Analytics Book
Help edit my social media analytics ebook! Download a copy of the first chapter of my NEW social media ebook. For everyone who returns comments/ edits, I’m giving a FREE copy of the finished book (when it’s available). All I ask is that you fill out the form and you’ll have instant access to the… Continue Reading
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Thanks for visiting Hausman Marketing Letter. If you have a question or concern, please use the form below. I’m always happy to hear from my readers and will answer your marketing questions promptly. Let’s Chat on Linkedin: Via Twitter (reach Angela, a real live person): MarketingLetter Phone: 703-780-1281 Or simply use the comment form… Continue Reading
Resume – Angela Hausman, PhD
ANGELA HAUSMAN, Ph.D. Associate Professor of Marketing Howard University Summary of Research Interests Consumer Behavior and Welfare: Issues of relationships between providers and customers leading to satisfaction, loyalty, and compliance. Issues of obesity and other dark side consumption behaviors, quality of life decisions, the increasing use of alternative healthcare options and providers including using websites… Continue Reading
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Hausman and Associates is a virtual agency operating at the intersection of marketing and social media a virtual agency, I’m able to accommodate a wide variety of needs and we’re very scalable. My in-house staff handles small projects, while larger, more complex project are handled through relationships with leaders in their own industry, such as… Continue Reading
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How Social Media Helps Your Marketing Efforts
To truly understand social media analytics, you really need a little background on how social media functions in a marketing context. Some of you are likely very familiar with this and can just skip to the next section. For the rest of you, here’s a little primer on how social media marketing works. Social media [...]

The ROI of Social Media. How Do You Measure Up?
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at [...]

Why a Blog is Better Than Facebook
Many folks don’t even consider a blog part of your social media strategy and there are lots of social media folks putting together social media strategies that don’t include a blog. But, that’s a mistake! A blog is a critically important elements of your social media strategy. Not only does it anchor the rest of [...]
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I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…

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