at the Intersection of Marketing and Social Media
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make better business decisions? ROI of social media ROI means return on investment and when we talk about the ROI of social media we’re looking at [...]
Many folks don’t even consider a blog part of your social media strategy and there are lots of social media folks putting together social media strategies that don’t include a blog. But, that’s a mistake! A blog is a critically important elements of your social media strategy. Not only does it anchor the rest of [...]
Continuing our series on “Back to Marketing Basics” today we’ll discuss sustainable competitive advantage. First. let’s define competitive advantage. According to Wikipedia: Competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. These attributes can include access to natural resources, such as high [...]
Facebook Posts It’s really hard to ignore Facebook in your social media marketing strategy. With over 1 Billion users spending over 10 BILLION minutes per day on Facebook – a whopping 12 1/2 minute per users. But, do you know how to optimize your Facebook ROI by crafting a killer Facebook post? Well, here’s your [...]
This is a guest post by Carlo Pandian Attracting people to your e-commerce store isn’t as easy as you might think. Chances are, by the time you’re reading this, you’ve splashed out on the platform that’s best for your product and you’ve invested in some good networking opportunities. Now, all you’ve got to do is [...]
I get lots of comments and questions about an old post on perceptual mapping. I think this is great. It means folks are using these predictive analytics to optimize their business. But, it makes me realize there’s a lot I left out of that original post on perceptual mapping. So, here’s the continuation of that [...]
Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and try to fit in — not be the life of the party. My Infographic, courtesy of my partner, Ideas and Pixels, shows great tools for [...]
If you missed part 1 of website design for dummies, you can find it here. And, now. Read on to learn more about creating appealing and engaging website design. Website design: Navigation Probably the most critical element of your website design involves navigation — helping folks discover all the great things on your site. Here [...]
Sorry, I did warn you. If you’re reading this hoping to learn how to code a website — you’re in the wrong place. But, if you want to learn how to create a website design that helps you reach your marketing goals — then read on. Website design for dummies I once went to a [...]
Traditional advertising just doesn’t work in social media — at least that’s what most folks working in this area believe. And, I agree with them. Using social networks as a tool for blasting noise, self-promotion, and generally disrupting the flow of conversation can devastate your brand. Even using Facebook ads (or newer LinkedIn ads) is [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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