7 Reasons Why Social Media Analytics Suck

social analytics suck

Just a few years ago, businesses stumbled in the dark trying to make sense of their social media marketing efforts because they lacked metrics for systematic assessment. Today, businesses fare much better with social media analytics from Pinterest, Facebook, Twitter and a host of cross-platform analytics tools. Some are even free or very low cost. […]

Freedom of Speech Versus Cyberbullying

free speech versus cyberbullying

When does your freedom of speech turn into cyberbullying? That’s the question making the rounds of social media after the firing of Elizabeth Lauten (actually she resigned, but I doubt any intelligent person believes she wasn’t “asked to resign” after the incident sparked a feeding frenzy on social media), communications director for Rep. Stephen Fincher […]

6 Secrets to Content Marketing Strategy Success

a well-balanced content marketing strategy

Unless you’ve had your head under a rock or lived in some remote are, you know how important a sound content marketing strategy is to your ROI. Content marketing is the new SEO, not only scoring big with search engines (especially Google who’s increased the impact of fresh, valuable content on a consistent basis in […]

10 Myths About Predictive Analytics

social media analytics

Business is tough and competition can be brutal. With many economies still sluggish after the financial Armageddon that caused a mortgage meltdown and the stock market to experience the biggest losses since the Great Depression, it’s never been harder to make a buck. Businesses trying to gain whatever competitive edge they can turned to big […]

“May the Force (of LinkedIn) Be With You” : How to Become a LinkedIn Jedi

linkedin marketing

When George Lucas first launched the epic Star Wars trilogy back in the seventies, I remember the extremely long lines (giving away my age) associated with viewing this futuristic, science fiction adventure. “May the force be with you” become a popular catchphrase way back when and now it has been revamped with the more current […]

5 Ways to Help Connected Consumers This Holiday Season

connected consumers

Well, retailers didn’t even wait until Thanksgiving to entice holiday shoppers to part with their money. Unfortunately, their ploys, including opening as early as 6 am on THANKSGIVING morning (KMart) and a number who offered Black Friday savings before Thanksgiving, failed to work. According to the New York Times, sales for the holiday weekend — […]

Are Google Plus Post Ads Over the Top?

google plust post ads

Google recently introduced “Plus Post Ads” on Google+ (or Google Plus, for those of you who recognize symbols don’t work well for SEO — which you’d think Google of all companies would understand) which further adds to the advertising clutter on social networks. However, Google ignores its own dominance in advertising through AdWords by positioning […]