Analytics in Action: Predictive Analytics

social media analytics

In today’s session of Analytics in Action, I want to show how to use predictive analytics to create digital marketing success. We’ve talked a lot about predictive analytics in prior posts, such as: What are predictive analytics? Improving ROI with predictive analytics and, steps in developing predictive analytics Also, check out what our friends at […]

The High Cost of Stealing Digital Content

stealing digital content

Why do some folks think that just because stealing digital content is easy, it’s OK? Maybe a generation who learned to steal online music and movies just doesn’t have the same view of stealing content? Maybe the stress of producing fresh content (a necessity in a post-Panda search engine ranking world) gets to be too […]

Content Marketing Throughout the Marketing Funnel

conversion funnel

Did you know your content marketing strategy varies throughout the marketing funnel? Here are some ideas to get you started on a marketing strategy for each stage in the marketing funnel.

Content Marketing Strategy: Are You Generating Content Variety?

content marketing strategy

Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements. I crafted several helpful posts detailing how you can succeed across these elements, including  the importance of consistency in creating content, how to optimize your content marketing, […]

How to Use Word of Mouth Online and Off

social media versus traditional media

Word of mouth is incredibly powerful — it drives attitudes about your brand and determines if they’ll buy your brand. Word of mouth has been around since the beginning of time. And, it works. According to Lithium, 92% of consumers believe their friends over advertising and Adage says word of mouth influences up to to […]

Social Media Versus Traditional Media

traditional_versus_social_header_zgclar

  Marketo published an infographic (displayed below) arguing for content marketing (social media marketing) as the new rival to traditional advertising. While the infographic does a good job at exploring how folks use social media versus traditional media and how budget allocation for content marketing remains a small fraction of advertising budgets, what doesn’t come […]