15 Ways to Be Nice in Social Media Posts

social media support your local business

Are you “nice” in your social media posts or are you spammy? Nice social media posts engage and build your audience, while spammy posts make you look stupid, ignorant, or just plan lazy. Spammy posts might also get you banned from social networks. Making nice in social media posts Take a look at the infographic […]

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

universal analytics

Are you rockin’ Google’s new Universal Analytics? Even Yoast (creator of my favorite WordPress Analytics plugin) finally supports Universal Analytics, so there’s no excuse. Universal Analytics provide access to enhanced analytics (especially about visitors to your website) and, it’s easy to add to your website or convert from Classic Analytics. Here’s a step-by-step guide for […]

Traditional Media and Social Media: It’s NOT a Choice

combining traditional media and social media

Social media (or new media) gets so much hype and traditional media is just so easy to bash that we forget both have their place (and tactics). The real problem comes when businesses rely solely on traditional media, especially when they ignore what’s being said about their brands on social media, or when they use […]

How to Use Consumer Psychology to Increase ROI

consumer psychology and ROI

Consumers are people first and understanding the consumer psychology of how consumers learn about your brand and buy it can explode your ROI.

1000’s in Organic Traffic

target marketing

Who want’s more organic traffic to their website? Everybody!!!!!! In traditional media marketing, it was getting eyeballs, in social media marketing it’s getting traffic. While it’s important to drive THE RIGHT traffic, more organic traffic is always better than less traffic. Build organic traffic to your website and you’re ROI (return on investment) will increase. […]