As my list of social analytics tools grew to over 35, I felt you needed some guidance in selecting the best fit. So, here are some insights into the capabilities of social media analytics tools.
Hopefully you’ve adopted some social media analytics strategy to boost your ROI, but how effectively do those analytics translate into meaningful insights that guide your business tactics and how quickly do these insights percolate through your organization to affect strategic planning? Do you plan based on real-time social media analytics? If you struggle to integrate […]
There’s long-standing tension between economics and marketing — despite the fact that marketing is an offshoot of economics. Marketing is really the blending of economics and psychology (with a little sociology thrown in). And, it’s the addition of psychology that irritates economists. The major difference between economics and marketing is that economists believe consumers are […]
Marketing simulation versus A/B testing A/B testing involves creating different versions of your marketing materials. Consumers view only 1 version using a process of random selection to determine which version any consumer sees. Marketers then monitor to see which version performs best, usually based on consumer actions, such as buying the product, or subscribing, consumer […]