Having content on your website gives something for the search engines to index, but having the right keywords within your content is how people find you in search results. Although you don’t want to stuff keywords in your pages to the point where it reads badly, you do need to have a plan of how to use them on your website.
1. Know Your Content
Writing content for your website serves the purpose to inform the reader. Placing proper keywords within that content is how visitors will find you. While the words you inject into your page rely heavily on the content, you may need to do some research as to what words work the best.
- Google Adwords Keyword Tool - By putting the subject of your intended content into this tool, Google will supply you a report of the best keywords and phrases to use in regards to the subject.
- SEMrush.com - Although the information is a bit limited for non-paying users, SEMrush.com can shed some light on the best keywords used around the world for content.
- WebCEO.com - One of the more interesting points of WebCEO.com is the desktop program that is available for your SEO keyword needs.
2. It’s Not a Thanksgiving Turkey
As Google’s algorithm has changed the way it crawls websites, stuffing keywords into content doesn’t necessarily mean it will be ranked better. Google examines content before and after the word in order to gauge the relevancy of the text. You don’t want to have your keyword appear every 20 words, which is 5% of the time, because it reads horribly to the visitor. It should be a natural flow of words with the keyword appearing in just the right places so that it is easy to read and the search engines index the content where it’s supposed to be.
3. Keywords in Your Headings and Subheadings
Placing keywords for the content inside your heading and subheading tags is a method that many use for successful placement. These are gathered as priority words and having the particular keyword in the heading helps the indexing of your website. It also reads well when a visitor can easily find the content he or she is looking for. There are many SEO professionals who state that using extensive headings is beneficial for your SEO needs. However, you don’t want to clutter up your site with one heading after another. While keywords are important, your content is what the visitor is after. Keep them organized and all will look and read perfectly.
4. Page Titles Need Keywords
Many search engines such as Yahoo will rank pages higher if the indexed keyword is present in the page title tag. For instance, if you have an article with ‘dog biscuits’ being the keyword, then your page title should have ‘dog biscuits’ within it. These pages will be ranked well in the search engines and work towards the content relevancy as mentioned above.
Putting it All Together
One of the most important aspects of search engine optimization is the creation and use of keywords. Other practices of SEO revolve around these words and can amplify your efforts to be ranked high in search results. However, your efforts to improve the ranking of a website are futile without the right combination of keywords and phrases. Various tools on the Internet can help you build a very successful list of keywords to use for your content and may prove to be more fruitful than simply writing a few sentences and hoping it all works out for the best.
About the Author:
This guest post is contributed by Debra Johnson, blogger and editor of Liveinnanny.com. She welcomes your comments at her email Id: – jdebra84 @ gmail.com.