at the Intersection of Marketing and Social Media
I get lots of comments and questions about an old post on perceptual mapping. I think this is great. It means folks are using these predictive analytics to optimize their business. But, it makes me realize there’s a lot I left out of that original post on perceptual mapping. So, here’s the continuation of that [...]
Innovation can take many forms. Whether innovation involves creating a new consumer product or service, an innovative business model or your innovation is simply a new way of doing business, innovations fuel competitive advantage for your organization that helps you stand out to consumers. Innovation also helps build a stronger economy that makes things better [...]
This is a guest post by Alia Haley Tips for Marketing Your Start-up The virtual world completely changed the way we conduct business and way we plan marketing strategies and implement them. The beauty of the virtual world is that you get product visibility for a very low price. Gone are the days when product [...]
Have a great idea? Do you see yourself as the next Mark Zuckerberg (Facebook), Biz Stone (Twitter), or Steven Jobs (Apple) with a multi-billion dollar company? Innovation not only creates wealth for individuals, it fuels the economy — most employment comes from innovative companies. Yet, nearly ALL innovative products fail. In fact, Zuckerberg, Stone, and [...]
Say you want to be an entrepreneur. It’s not as easy as it once was because too many barriers stand between you and living the American dream of working for yourself; building a path to prosperity for you and the Americans you will ultimately employ. That was the message from Aneesh Chopra (CTO to the Obama White [...]
Innovation is expensive and risky — and the US is falling seriously behind emerging economies in China and Israel in developing innovations. In a post last year, I discussed how low levels of innovation hurt American businesses and the US Economy. Consumer Innovation to Solve Consumer Problems Yet American consumers create 1000′s of innovations every [...]
Building a successful marketing strategy is hard because it combines quantitative knowledge and skills with experience and intuition — a blend of art and science. Developing your marketing strategy based on what your competitors are doing means you’re competing in the red ocean (full of blood from the dead bodies of those who didn’t survive [...]
Although finance and investing seem to be the darlings of federal efforts to spur innovation and entrepreneurship in the US, marketing deserves a seat at the table.
Wednesday night ConvergeUS launched in DC with the slogan of “Working with Tech. Winning with Tech” The kickoff reception for about 200 DC area folks working in technology, innovation, education, government, and social media boasted a whos who of tech including: FCC Chair, Julius Genachowski Joseph Was, Jr, Sr VP of External Affairs of Comcast [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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