Strategic Marketing Consulting

Strategic Marketing ConsultingWhatever your marketing needs, we can help !  With over 30 years of experience in both qualitative and advanced quantitative research methods and strategic guidance for Fortune 500 companies and mid-sized businesses, we have the skills you need to reach your potential.

Here is a sample of our capabilities:

  • Social Media Strategy
    • SEO
    • SMO
    • Social media integration (online and offline)
    • Email and content marketing (including newsletters)
    • Listening and monitoring
  • Feasibility studies for new products
  • Branding and Segmentation
  • Marketing Strategy including
    • Creation of marketing plans
    • Service audits
    • Integrated marketing communication strategy
    • New product development strategies
    • Adoption/ diffusion plans
    • Customer relationship management
    • Sustainability and green marketing
  • Research studies
    • Ethnographic studies (including video ethnography and netnography) to uncover hidden meaning and guide marketing strategy and communication
    • Conjoint analysis
    • Cluster analysis – often used in segmentation and product strategy
    • Data mining
    • Focus group analysis and projective techniques
    • Regression and Logistic regression

Please contact us if you’re interested in getting more information about Hausman and Associates or a quote for your project.

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