Social Media Boon or Bust for Small Businesses?

social media boon

Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants (enterprise businesses). With the recent change in organic reach at Facebook, is that still true? Is social media a boon or bust for small business? […]

The Local Marketing Rip-Off

build your local marketing

Beware of local marketing companies ripping off small businesses by listing them in online directories. Here are some better uses of that money.

7 Things You Thought You Knew About Content Marketing Were Wrong!


Content marketing is rapidly becoming SEO. But, many things you thought you knew about content marketing strategy were wrong. Here are my top 7.

Predictions for Social Media in 2014

hausman and associates

Rather than create predictions for social media in 2014, I collected a bunch from experts across various social media sites. Enjoy.

How A Great Story Spreads Your Content?

social media analytics

A great story always had the power to drive engagement, promote word of mouth, and help spread your message. Remember the old commercials for Country Crock Margarine where you only saw the hands of the actors. Over a series of commercials we saw the couple move from dating to marriage to parenthood. We almost felt […]

What are You Thankful For This Year?


What are you thankful for this year? Please add your own to my list of the 5 things I’m thankful for in marketing this year.

How to Choose the Right Social Media Platform

choose the right social media platform

How do you choose the RIGHT social media platform? Here’s some guidance.

Building a Comprehensive Social Media Strategy

content marketing

Do you have a social media strategy? Now, be honest. Do you REALLY have a social media strategy? Is it a comprehensive social media strategy or just a bunch of piecemeal tactics — SEO? content? Facebook? Did you tie metrics to your strategy to monitor and improve your ability to reach your goals? Create a […]