at the Intersection of Marketing and Social Media
On the surface, engagement in social media is relatively simplistic. Members of the social network “like” posts, comment on them, or share them. Or users create their own posts about brands or upload images containing branded products, which are posted to their own social profile or on that of the brand. Members can also choose [...]
One of the big problem getting analytics, especially on image platforms like Pinterest and Instagram, is that existing social media analytics are text based, versus image based. With the rise of visual platforms, getting Pinterest analytics is increasingly important. Pinterest analytics Recall from a previous post, Pinterest drives more traffic to your site than other [...]
Social media is a fabulous market research tool! It allows you to step into everyone’s living room and hear the kinds of conversations they have around their dining room every night (well, assuming people still HAD conversations around their dining table). Social media as market research Businesses seem to always think about social media as [...]
You’ve probably heard a lot of buzz recently about the huge impact of video content on social media marketing success. Video content is SO successful, because visitors LOVE visual content. So, today, I’m going to share some secrets of how to create video content that rocks your social media marketing. OK, so I’m NOT an [...]
This is a guest post by Linda Forshaw Ten-month-old Harry needs his lunch, his baby signing class is at two, there’s a pile of ironing looming ominously in the corner, the shopping needs to be done, seven-year-old Jodie finishes school at three, her dance class is at five, the family’s tea needs to be on [...]
At the beginning of the year, it seems appropriate to look back at 2012 and how these milestones impact your social media marketing strategy. Major social media events in 2012 If you take a look at the infographic below (courtesy of the SEO Company), you’ll see major social media events in 2012. I’ll highlight just [...]
Market research is often undervalued in companies and is often one of the first things eliminated when times are tough. But, that’s the wrong attitude. Market research is crucial for uncovering marketing opportunities. Consider the humble minivan — only the MOST successful new car concept in many years. This car concept generate billions of dollars [...]
Integrating Online and Offline Marketing Cross listing Set up your social media with memorable vanity links so when you share them offline, customers can find you easily. This way, when you put your Facebook symbol in your ad, customers can find you easily on Facebook (or Twitter or Foursquare, etc). Getting a vanity URL on [...]
B2B social media marketing (business to business) is similar to marketing to consumers in many respects, but different in strategic ways. Let’s take a look at how to maximize the return of your B2B social media marketing. B2B Social Media Marketing – Similarities In B2B social media marketing you’re trying to reach other businesses rather [...]
Failing in your social media marketing efforts? Maybe you tried social media and didn’t see much lift. Social media seemed like a lot of work — learning the idiosyncracies of different social networks, creating and scraping content, engaging your network — for very little ROI (Return on Investment). Ever think maybe you were doing social [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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