Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants (enterprise businesses). With the recent change in organic reach at Facebook, is that still true? Is social media a boon or bust for small business? […]
Beware of local marketing companies ripping off small businesses by listing them in online directories. Here are some better uses of that money.
Content marketing is rapidly becoming SEO. But, many things you thought you knew about content marketing strategy were wrong. Here are my top 7.
A great story always had the power to drive engagement, promote word of mouth, and help spread your message. Remember the old commercials for Country Crock Margarine where you only saw the hands of the actors. Over a series of commercials we saw the couple move from dating to marriage to parenthood. We almost felt […]
What are you thankful for this year? Please add your own to my list of the 5 things I’m thankful for in marketing this year.
Do you have a social media strategy? Now, be honest. Do you REALLY have a social media strategy? Is it a comprehensive social media strategy or just a bunch of piecemeal tactics — SEO? content? Facebook? Did you tie metrics to your strategy to monitor and improve your ability to reach your goals? Create a […]