What are you thankful for this year? Please add your own to my list of the 5 things I’m thankful for in marketing this year.
Do you have a social media strategy? Now, be honest. Do you REALLY have a social media strategy? Is it a comprehensive social media strategy or just a bunch of piecemeal tactics — SEO? content? Facebook? Did you tie metrics to your strategy to monitor and improve your ability to reach your goals? Create a […]
Google’s done it again — revised the algorithm it uses to score internet content — and everyone is buzzing about what this means for your SEO (Search Engine Optimization) efforts and how it’ll impact your SERPs (Search Engine Results). That’s because, even with superior social media marketing, a significant number of visits still come from […]
YouTube is definitely the world leader in video sharing, with an unbelievable 72 HOURS of content uploaded every MINUTE. Vimeo is the next closest contender in the video sharing space, but it’s a smaller site more often used by filmmakers to share ideas than businesses using video as an anchor to their social media success. […]
Digital trends demonstrate both the new ways consumers engage online and the new ways businesses are profiting from the digital revolution. Take a look at this slideshow to see data related to these digital trends. Top 10 digital trends. Digital trend #1: m-commerce While many firms still struggle to optimize their e-commerce efforts, the world […]
Big data was the buzzword of the day today during our second day of IBM training on analytics and, for my social media marketers, today had a BIG payoff. Google Big Data and you’ll see it’s a really HOT topic, not only in social media and marketing, in general, but in business intelligence. What is […]
To truly understand social media analytics, you really need a little background on how social media functions in a marketing context. Some of you are likely very familiar with this and can just skip to the next section. For the rest of you, here’s a little primer on how social media marketing works. Social media […]