Digital Capital Week: Our Session on Social Media Marketing

Digital Capital Week: Our Session on Social Media MarketingWe’re presenting a session Tuesday night (Nov. 8 ) at 6:30 on social media and internet marketing.  Get details and RSVP for the social media marketing and internet marketing event here.  Our session features a Keynote from  Ken McArthur, best-selling author, speaker, and founder of JV Alert which brings together top speakers and businesses.

Digital Capital Week: Our Session on Social Media Marketing

 

 

 

 

The session, called Creating Community and Change out of Thin Air, LIVE also features the launch of Bootstrap America.  BootStrap America, co-founded by Ronald B. Hanley and Barry C. McLawhorn, is a non-profit corporation creating local jobs now in 2 primary ways:
1)  We’ll raise $200,000,000 for micro-grants to deserving individuals and small businesses, mentoring them to success, and creating at least 10 local jobs for each grantee via the support of successful business leaders.
2)  We’ll raise $200,000,000 to revitalize the Howard University School of Business infrastructure and retain and recruit premier faculty members to preserve Howard’s legacy of excellence in education.

BootStrap America seeks to give our grandchildren’s children a legacy of freedom, responsibility, and accountability and to preserve American freedom perpetually.  The idea is to begin in the DC Metro area then spread to other communities.

My presentation on Engagement in Social Media rounds out the evening.  I’ll share more about the event afterwards, but today I wanted to share my presentation with you.

The presentation is actually in 2 parts.  The powerpoint presentation is a Zen presentation thanks to Guy Kawasaki’s advice, but that’s a story for another day.  Which means, you need to also check out the document supporting the presentation.  And here they are:

First the presentation:

Next, the document:

Engagement in Social Media

 

Digital Capital Week: Our Session on Social Media Marketing
About Angela Hausman, Ph. D.

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website

Comments

  1. Kori Winters says:

    Dr. Hausman,
    This is an excellent post and I hope I can make the actual event to see the presentation. Where will the event be held? I have heard about BootStrap America and think that the company’s mission and efforts are phenomenal.

    As far as the presentation goes, this is a great way to educate people who have businesses in social media on how to connect with and engage their customers. A lot of times we tend to get wound up in utilizing social media as an outlet for advertising, which can turn people away. However, it’s important to build relationships in order to build engagement. Good luck on your presentation! I know this is going to be great.

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