Home » Definition of Marketing Series: Segmentation and Targeting

Definition of Marketing Series: Segmentation and Targeting

February 14, 2011 by 17 Comments
Segmentation and target marketing are complementary techniques for separating a market into smaller, homogeneous groups, then selecting 1 or more groups as the focus of your marketing efforts.  Segmenting is appropriate when naturally occurring groups exist within the market and target a group or groups is possible.  Targeting is effective because companies can avoid direct competition and they can create offerings tailored to the needs of the target.
Definition of Marketing Series: Segmentation and Targeting
Filed Under: Marketing Strategy
About Angela Hausman, Ph. D.

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website

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  1. Angela Hausman says:
    February 14, 2011 at 3:46 pm

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  2. Dr. Angela Hausman says:
    February 14, 2011 at 3:46 pm

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  3. Angela Hausman says:
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  4. Angela Hausman says:
    February 14, 2011 at 4:42 pm

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    February 15, 2011 at 12:32 am

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  6. How to Make Money Blogging: Day 1 - MarketingThatWorks.TV says:
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    [...] to attract a target market ready-made for the products, services, and advertising you dish up. Here’s a great reference to help you understand what a target audience is and why its important for your [...]

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    [...] to attract a target market ready-made for the products, services, and advertising you dish up. Here’s a great reference to help you understand what a target audience is and why its important for your [...]

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  8. Dr. Angela Hausman says:
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    April 12, 2011 at 11:18 am

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  10. Dr. Angela Hausman says:
    April 14, 2011 at 12:39 pm

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  11. SocialMediaCatalysts says:
    April 14, 2011 at 5:33 pm

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  12. Dr. Angela Hausman says:
    June 26, 2011 at 5:53 pm

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  13. Dr. Angela Hausman says:
    July 9, 2011 at 10:16 am

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  14. 5 Reasons why Integrating Social Media with Traditional Media is Hard says:
    October 5, 2011 at 9:57 am

    [...] such as market segmentation (and targeting), consumer decision-making, group influences, and advertising effectiveness from marketing are [...]

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  15. Super Bowl Commercials: Did They Get Ya? - Hausman Marketing Letter says:
    February 9, 2012 at 10:21 am

    [...] KNOW YOUR TARGET MARKET — Find out what they need, how they live their lives, what problems they face, what they value [...]

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  16. My 7 Favorite Social Media Tools To Up Your Game - Hausman Marketing Letter says:
    October 2, 2012 at 8:34 am

    [...] success because it gives you a platform to educate, entertain, and create interest among your target market.  Ah, but finding the [...]

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  17. How to Create A Winning Social Media Strategy | Best Cheap Hotel Flight Deals | ehoteldeals.org says:
    October 11, 2012 at 9:45 pm

    [...] Know your target audience [...]

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