Definition of Marketing Series: Marketing Strategy

February 22, 2011 by Angela Hausman, Ph. D. 8 Comments

This installment of the Definition of Marketing Series defines marketing strategy; which was a feat since no good definition of marketing strategy currently exists. Feel free to critique this definition in the comments below. The Definition of Marketing Strategy also highlights how marketing strategy supports the success of the firm and elements forming a Marketing Strategic Plan. I’ve also provided resources for those wanting to know more about marketing strategy.

As always, feel free to comment or suggest elements that should be included or changed in this presentations. Also, please suggest topics for future posts in the Definition of Marketing Series.

Definition of marketing – str…

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Definition of Marketing Series: Marketing Strategy

Filed Under: Marketing Strategy Tagged With: KPI, marketing, Marketing Strategy, metrics, perceptual maps, product-market grids, social media, SWOT, target markets

About Angela Hausman, Ph. D.

I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website

Comments

Timmy Balk says:

March 14, 2011 at 2:25 pm

Thanks a lot for your time and energy to have had these things together on this website. Michael and I very much treasured your insight through the articles over certain things. I am aware that you have numerous demands on your schedule therefore the fact that you took all the time just like you did to help people really like us by this article is definitely highly liked.

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