This installment of the Definition of Marketing Series defines marketing strategy; which was a feat since no good definition of marketing strategy currently exists. Feel free to critique this definition in the comments below. The Definition of Marketing Strategy also highlights how marketing strategy supports the success of the firm and elements forming a Marketing Strategic Plan. I’ve also provided resources for those wanting to know more about marketing strategy.
Definition of Marketing Series: Marketing Strategy
I'm an Associate Professor of Marketing at Howard University and the Associate Editor of the European Journal of Marketing for Social Media and Internet Marketing. I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses.
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website