at the Intersection of Marketing and Social Media
Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and try to fit in — not be the life of the party. My Infographic, courtesy of my partner, Ideas and Pixels, shows great tools for [...]
Social media marketing works, at least in part, because brand messages gain objectivity when shared by your friends through social networks. In order for that de-commercialization to occur, consumers must trust the brand messages. That’s why word of mouth and public relations are so much more powerful — they appear objective and thus, trustworthy. But, [...]
Recent studies further question the effectiveness of traditional advertising for reaching organizational goals. If this the death knell for traditional advertising? Models and Celebrities Not Performing Maybe we all suspected this, and the Dove “Campaign for Real Beauty” underscored our discontent, but skinny models DON’T sell product. Researchers at Warwick Business School found evidence dispelling [...]
Actually, I don’t think it’s so much an issue of marketing VERSUS customer service as it is an issue of using customer service to SUPPORT your marketing efforts, especially in social media. In fact, Richard Branson, of Virgin Group, puts together teams containing both marketing and customer service in his social media teams. That’s because [...]
NOW, settle down. We’re not talking about the oldest profession. We’re talking about how businesses can build real friendships through social media — friendships that look more like true friendships and build communities among their friends to support their business goals. Why businesses should make friends on Facebook? Businesses question the value of incorporating social [...]
Predictive analytics have been around a long time in finance and economics. Slowly, these analytic tools are finding their way into the marketing and social media arenas. What are predictive analytics? Predictive analytics use data regarding past behaviors to predict how individuals will behave in the future. For instance, your credit score is a predictive [...]
As bloggers, we all struggle over creating valuable content for our readers, but sometimes great content just falls into your lap and reminds you about what’s really important in selling your brand — customer service. Don’t get me wrong, social media is a GREAT tool for creating warm fuzzy feelings that lead to increased sales, [...]
This is a guest post by Doron Herzlich of nanoRep. Customer service will always be vital for ensuring customers’ loyalty through the swift resolution of their support issues. But as online transactions increase their dominance, and are increasingly conducted via mobile devices, speed of results is now crucial for increasing a company’s bottom line – [...]
At the start of every semester, I tell each new class that marketing is more than advertising and sales. Never has that statement been truer than now — with the increasing prominence of social media. Advertising and sales gain their glory from the ability to link them to profitability. But, it’s really these other elements [...]
If you’ve been doing social media marketing or even thinking about doing social media marketing for any length of time, you’ve heard the oft-repeated phrase “Content is KING”. As with all such saying, there’s a modicum of truth to that statement. But, relationships really trump content as King in the world of social networks. Don’t [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website Read More…
Hausman Marketing Letter is Stephen Fry proof thanks to caching by WP Super Cache
Google+
العربية