The time when burying your head in the sand and ignoring customers worked is OVER. Instead, embrace complaints as an opportunity to build stronger relationships with customers.
Online branding requires you interact with your network authentically using self-disclosure, trust, empathy, and two-way communication that supports the individual.
Digital trends demonstrate both the new ways consumers engage online and the new ways businesses are profiting from the digital revolution. Take a look at this slideshow to see data related to these digital trends. Top 10 digital trends. Digital trend #1: m-commerce While many firms still struggle to optimize their e-commerce efforts, the world […]
Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and try to fit in — not be the life of the party. My Infographic, courtesy of my partner, Ideas and Pixels, shows great tools for […]
Social media marketing works, at least in part, because brand messages gain objectivity when shared by your friends through social networks. In order for that de-commercialization to occur, consumers must trust the brand messages. That’s why word of mouth and public relations are so much more powerful — they appear objective and thus, trustworthy. But, […]
Recent studies further question the effectiveness of traditional advertising for reaching organizational goals. If this the death knell for traditional advertising? Models and Celebrities Not Performing Maybe we all suspected this, and the Dove “Campaign for Real Beauty” underscored our discontent, but skinny models DON’T sell product. Researchers at Warwick Business School found evidence dispelling […]
Actually, I don’t think it’s so much an issue of marketing VERSUS customer service as it is an issue of using customer service to SUPPORT your marketing efforts, especially in social media. In fact, Richard Branson, of Virgin Group, puts together teams containing both marketing and customer service in his social media teams. That’s because […]
NOW, settle down. We’re not talking about the oldest profession. We’re talking about how businesses can build real friendships through social media — friendships that look more like true friendships and build communities among their friends to support their business goals. Why businesses should make friends on Facebook? Businesses question the value of incorporating social […]