Digital customer service requires not simply expansion of existing customer service, like adding chat to your website. Digital customer service requires a total paradigm shift.
Social customer service is more than just fixing a part, answering a question, sharing a new shortcut, or completing an upgrade. It’s about creating better a customer experiences. If you haven’t implemented social customer service, you probably should. Everyday, users go online to complain about brands – with Twitter being the prime location for customers […]
Do you even know what a USP is? It’s a Unique Selling Proposition and without one, your business is fighting an uphill battle for survival. Why worry about having a unique selling proposition? The key to effective selling in this situation is what advertising and marketing professionals call a “unique selling proposition” (USP). Unless you […]
Marketing is a really young discipline – only about 80 years old. And, in all that time, the concept of the marketing funnel drove marketing strategy. Then, yesterday, Mark Bonchek and Cara France published a post on the HBR Blog entitled, “Marketing Can No Longer Rely on the Funnel”. Mark and Cara raise some interesting […]