Wow, very diverse conversations on Ask a Marketing Expert on Friday. Some questions never got an answer, due to the many questions asked. If you haven’t been, please participate in Ask a Marketing Expert to help those out there trying to learn more and improve their businesses.
Here’s the archive of the entire conversation.
Social Media Marketing Experts
If I don’t make it, can I ask “who are the best Social Media experts” out there that I can truly respect? Lots of people claim to know…but who would knock my socks off? I need 3 or so of them to refer when clients need to complement their high rankings we get them with a Social Media campaign.
Gregory Stringer Hi Brandon – going out on a limb and say that while there are many qualified professionals, the field is yet too young for “experts” (according to human resource pro’s: 1-3 yrs. – entry level, 4-6 yrs. – experienced, > 7 yrs.- expert; SMM has been effective since 2007)
Lorene Joynson Hi Brandon – I would say it is Steve Wiideman..
Steve Wiideman Awe, thanks Lorene. I agree with Angela, she has an actually agency in place to handle SMM provisioning and is beyond rock star status!
Next Big Thing in Social Media?
Lotsa current buzz, re: video & blogging, as the next wave of marketing efforts in the Social Media channel. What trends do you see on the horizon?
Jon Koehmstedt ”Social Commerce” this looks like the upcoming trend to me. Check up Social Commerce trends at http://www.thesnickle.com/?p=100 Quote from Mark Zuckerberg: “If I had to guess, social commerce is the next area to really blow up”
Angela Hausman content curation seems to be hot.
I have some students competing in the Google Online Marketing Challenge (basically adwords) and need advice from my SEO experts. I’m teaching them keyword research (which is like the blind leading the blind). Next week I have to show them how to tweak their keywords to maximize conversion. Any tips, suggestions, insights ????
Who else out there is interested in Personal Branding and what resources do you use to stay on top of the game?
Monetoring Via Environmental Scan
In chapter 3 we learned about environmental scans and how companies use them for forecasting purposes. What is a trend that many business are monitoring now in their environmental scans?
Dr. Hausman can you elaborate on shipping as it pertains to businesses. Does the company shipping the product always have the advantage in dictating the cost and avoiding paying for the shipment. Does the company awaiting the shipment ever not have to pay for the shipment. From my understanding the company shipping the product always has the cost advantage.
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