OK, so I KNOW that as soon as the post goes live, I’ll get emails and comments about blogs I’ve missed. Sorry, but NO list is ever complete and, with tremendous interest in social media analytics and new websites/ tools popping up all the time, it’s impossible to ever have a complete list.
That’s why I used List.ly to curate this list of what I consider my top social media analytics blogs. Help me crowdsource the most comprehensive list of social media analytics blogs out there by adding to my list. Add you own blog, if you want, or blogs you find share great content. It’s free and unmoderated, so feel free to add as many great social media analytics blogs as you want. The really cool things is that, when you add to the list, it automatically updates this post. — Coolness!
You can change the position of a blog on the list by voting up the blog, so vote to ensure your favorites are on top.
A few comments of social media analytics
Social media is a very new type of marketing — never call it a marketing channel, because it’s really a different way to do marketing. Until recently, companies lamented the lack of analytics to guide and optimize their social media marketing campaigns. That’s changing rapidly as social media marketing grows up and develops the tools necessary to support business ROI. BTW, if you’re interested in seeing and adding to my list of top social media analytics tools, click here.
So, what SHOULD you measure to optimize the ROI of your social media marketing campaigns. In my new book on social media analytics, I describe 4 types of data companies need to collect and analyze:
- What consumers think about your brand and what they want to learn from your brand (sentiment analysis & content marketing)?
- What’s working and what’s not – which posts garner the most engagement, how do consumers move through your sales funnel and any problems they encounter, what keywords bring the most qualified traffic to your site, etc.?
- What opportunities exist for expanding your brand — what unmet needs exist among your target market or new potential markets, what problems do folks face in buying or using your products, what are competitors doing, how are lifestyles changing, etc?
- Who are the influencers in your marketspace and how can you build a community of engaged influencers to promote your brand?
And, now the list of my top social media analytics blogs …
Top Social Media Analytics Bloggers
I've culled a list of the top people blogging about social media analytics. There's some overlap with related topics such as listening, SEO, SEM, and social intelligence.
at the Intersection of Marketing and Social Media
Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google. On this blog he presents ideas to empower companies to make evolutionary leaps in their digital strategies.
The Moz inbound marketing and SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand marketing.
The Search Engine Watch analytics section curates the latest stories that contain need-to-know information about web analytics, including guides to improve your ROI from online marketing campaigns.
If you love our news, then our blog content will rock your world! Tune into the voices and knowledge of our employees, spanning social media, information technology and beyond to gain valuable insights and ideas for ways to enhance and expand your online marketing strategies.
This page includes all Altimeter analysts' blogs, aggregated in one place. You can find links to all of our blogs in the sidebar, as well as feeds to each one.
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Paul Ressler, Principal - Cirrostratus Group Here are some strategic options and considerations for SaaS providers addressing enterprise search capability needs. Nelson Paez, Founder, CEO - DreamHammer This software platform is the world's first integrated control of disparate robot and unmanned systems. Also discussed: must-haves for disruptive innovation.
Metrics & ROI online seminar broadcasts from the best minds in marketing Broadcast on Feb 23, 2012 with Adele Revella Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.
Learn about social media best practices, social strategy and social marketing news from the leader in social media marketing.