30 Top Social Media Analytics Blogs

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30 Top Social Media Analytics BlogsOK, so I KNOW that as soon as the post goes live, I’ll get emails and comments about blogs I’ve missed. Sorry, but NO list is ever complete and, with tremendous interest in social media analytics and new websites/ tools popping up all the time, it’s impossible to ever have a complete list.

That’s why I used List.ly to curate this list of what I consider my top social media analytics blogs. Help me crowdsource the most comprehensive list of social media analytics blogs out there by adding to my list. Add you own blog, if you want, or blogs you find share great content. It’s free and unmoderated, so feel free to add as many great social media analytics blogs as you want. The really cool things is that, when you add to the list, it automatically updates this post. — Coolness!

You can change the position of a blog on the list by voting up the blog, so vote to ensure your favorites are on top.

A few comments of social media analytics

Social media is a very new type of marketing — never call it a marketing channel, because it’s really a different way to do marketing. Until recently, companies lamented the lack of analytics to guide and optimize their social media marketing campaigns. That’s changing rapidly as social media marketing grows up and develops the tools necessary to support business ROI. BTW, if you’re interested in seeing and adding to my list of top social media analytics tools, click here.

So, what SHOULD you measure to optimize the ROI of your social media marketing campaigns. In my new book on social media analytics, I describe 4 types of data companies need to collect and analyze:

  1. What consumers think about your brand and what they want to learn from your brand (sentiment analysis & content marketing)?
  2. What’s working and what’s not – which posts garner the most engagement, how do consumers move through your sales funnel and any problems they encounter, what keywords bring the most qualified traffic to your site, etc.?
  3. What opportunities exist for expanding your brand — what unmet needs exist among your target market or new potential markets, what problems do folks face in buying or using your products, what are competitors doing, how are lifestyles changing, etc?
  4. Who are the influencers in your marketspace and how can you build a community of engaged influencers to promote your brand?

And, now the list of my top social media analytics blogs …

Top Social Media Analytics Bloggers

Top Social Media Analytics Bloggers

I've culled a list of the top people blogging about social media analytics. There's some overlap with related topics such as listening, SEO, SEM, and social intelligence.

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    30 Top Social Media Analytics Blogs

    Hausman Marketing Letter

    at the Intersection of Marketing and Social Media

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    30 Top Social Media Analytics Blogs

    Occam's Razor by Avinash Kaushik

    Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google. On this blog he presents ideas to empower companies to make evolutionary leaps in their digital strategies.

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    30 Top Social Media Analytics Blogs

    Moz Blog - SEO and Inbound Marketing Blog - Moz

    The Moz inbound marketing and SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand marketing.

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    30 Top Social Media Analytics Blogs

    Web Analytics: Tactics to Improve PPC Conversion Rate & ROI

    The Search Engine Watch analytics section curates the latest stories that contain need-to-know information about web analytics, including guides to improve your ROI from online marketing campaigns.

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    30 Top Social Media Analytics Blogs

    Blog

    If you love our news, then our blog content will rock your world! Tune into the voices and knowledge of our employees, spanning social media, information technology and beyond to gain valuable insights and ideas for ways to enhance and expand your online marketing strategies.

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    30 Top Social Media Analytics Blogs

    Aggregated Blogs

    This page includes all Altimeter analysts' blogs, aggregated in one place. You can find links to all of our blogs in the sidebar, as well as feeds to each one.

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    30 Top Social Media Analytics Blogs

    Social | TechCrunch

    TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

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    30 Top Social Media Analytics Blogs

    Big Data

    Paul Ressler, Principal - Cirrostratus Group Here are some strategic options and considerations for SaaS providers addressing enterprise search capability needs. Nelson Paez, Founder, CEO - DreamHammer This software platform is the world's first integrated control of disparate robot and unmanned systems. Also discussed: must-haves for disruptive innovation.

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    30 Top Social Media Analytics Blogs

    Marketing Resources

    Metrics & ROI online seminar broadcasts from the best minds in marketing Broadcast on Feb 23, 2012 with Adele Revella Join us February 23rd for a PRO seminar with B2B marketing expert Adelle Revella, and discover a simple step-by-step process for building buyer personas to help you deliver messages that persuade buyers at each stage in the buying process.

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    Blog

    Learn about social media best practices, social strategy and social marketing news from the leader in social media marketing.

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    30 Top Social Media Analytics Blogs

    Social

    Today's brands are focused on creating a social experience. Read the latest social news and tips for Twitter, Facebook, Google+, LinkedIn, YouTube and more.

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    30 Top Social Media Analytics Blogs

    Digital marketing statistics articles | eMarketer

    The desktop still accounts for the majority of email opens, at a 55% share, according to research. But smartphones and tablets are cutting into that lead. The tablet was most popular for email opens in the evening, while the smartphone and desktop peaked during midday.

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    30 Top Social Media Analytics Blogs

    TweetReach Blog

    Thoughts on Twitter reach analysis and metrics from the makers of TweetReach

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    30 Top Social Media Analytics Blogs

    Social Business - Alles zum Thema - The Strategy Web™

    Search engine optimization (SEO) "owns" an important role in marketing tactics. Whether companies had a clear understanding of what it is, or in many cases not. Still, many companies had kind of the same goal. Getting their search engine advertising (SEA) costs down.

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    30 Top Social Media Analytics Blogs

    The Marketing LandChannel: Analytics | Marketing Land Archive

    A collection of articles, news items, features and columns in theChannel: Analytics | Marketing Land library at Marketing Land

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    30 Top Social Media Analytics Blogs

    Event: Accelerate Your Analytics Knowledge

    One thing we are going to be doing a bit more moving forward is helping our readers become aware of some of the great events that can be fou

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    30 Top Social Media Analytics Blogs

    Occam's Razor by Avinash Kaushik

    Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google. On this blog he presents ideas to empower companies to make evolutionary leaps in their digital strategies.

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    30 Top Social Media Analytics Blogs

    Social Media

    The latest happenings in social media, plus tips on using Twitter, Facebook, YouTube, Foursquare and other social tools on the web.

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    30 Top Social Media Analytics Blogs

    Analytics Blog

    Our world presents a great opportunity for marketers to be more effective and relevant to customers by optimizing for context -- device, location and time. Earlier this year, we launched enhanced campaigns to help advertisers take advantage of these new opportunities and manage their ad campaigns more effectively.

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    Dan Zarrella, Social Media Science

    Traditional marketers and sales people have known for years and years that if you want someone to take a specific action, you have to actually ask them to take that action. But for some reason when we made the shift to social media, it suddenly became "uncool" to use calls-to-action.

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    Web Analytics Blog - Online, Mobile & Social Media Strategy by Jump Digital

    Web Analytics Blog featuring valuable News, Reviews and insights from the world of Analytics and Digital Marketing. Video guides and tutorials. Authored by Jump Digital

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    30 Top Social Media Analytics Blogs

    KDPaine's PR Measurement Blog

    When I heard that Sandra McLeod was leaving Echo, the measurement company she founded just after I founded The Delahaye Group, it gave me pause. I had admired and competed with Sandra for years both at Delahaye and at KDPaine & Partners.

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    30 Top Social Media Analytics Blogs

    Pole Position Marketing's E-Marketing Performance Blog

    My worlds collided this week. By day I'm the snarky, sometimes funny, sometimes annoying, occasionally off-color and always pointed alter ego in the office. By night I'm a sci-fi obsessed geek (in a good way). Imagine my surprise, shock and joy when I received an email from Kathy that Captain James T.

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    Social Media Analytics: Blog - Business Exchange

    Social Media Analytics - updated blogs and articles. Find the latest Social Media Analytics blogs for business professionals. There is currently no industry standard in measuring social media success, ROI, and impact. This topic discuss social media analytics and how these metrics evolve.

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    Social Media Analytics & Social CRM Blog

    ListenLogic CMO, Mark Harrington, recently wrote a feature in CMS Wire entitled 'Five Reasons Marketers Need to Embrace Social Intelligence.' In the piece he states "With an unprecedented wealth of insight available, it's never been more critical for marketing teams to understand to the countless individuals broadcasting about their business, products, solutions, service and brands."

View more lists from Angela Hausman
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About Angela Hausman

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media. We provide marketing strategy, branding, feasibility studies, market research, and a variety of other marketing programs to mid-sized and large businesses. I teach marketing and social media at several top tier universities including Howard University.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

If you enjoy my posts, you might also check out my articles in Social Media Mags and on Business2Community website

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