Image: jannoon028 / FreeDigitalPhotos.net
Understanding social media ROI (Return on Investment) is increasingly important as marketing managers need to both defend their social media marketing spend and employ ROI metrics to improve the success of their social media marketing programs.
Much is written on how to effectively assess ROI and how to use metrics to improve your ROI. So, today, I thought I’d provide a list of the 27 most influential resources I’ve found for assessing and maximizing your social media ROI.
Resources for Understanding Metrics and Improving ROI
Blog Posts
1. Occam’s Razor -A Beginner’s Guide to Web Data Analysis - Avinash Kaushik
2. Hausman Marketing Letter – Google Analytics – Angela Hausman
3. Mashable – Measuring Social Media ROI – Erica Swallow
4. Unbounce – Measuring Social Media ROI with Google Analytics – Kristi Hines
5. Social Media Today – Steps to Achieving Social Media ROI – Rachel Strella
6. ClickZ – Understanding the Importance of Social Media ROI - Nick Cifuentes
7. Social Media Explorer – 2011 Trending Topic: Social Media ROI – Nichole Kelly
8. Dragon Search – The Social Media Calculator – Rick Dragon
9. Gigaom – 3 Accurate Metrics for ROI on Social Media Campaigns - Sudha Jamthe
10. Brian Solis – ROI: How to Measure Return on Investment in Social Media – Brian Solis
11. The Next Web – The Social Media ROI: It’s Not About Immediate Results – Sherilynn Macale
12. Social Media Examiner – How to Estimate your Social Media ROI – Dag Holmboe
13. Mashable – Understanding the Social Media ROI Cycle – Jamie Turner
14. Business2Community – ROI: Return on Investment in Social Media Marketing – Angela Hausman
15. Search Engine Watch – 4 Steps to Measure Social Media ROI with Google Analytics – Nathan Linnell
16. Marketing Profs – Social Media ROI: How to Ensure your Social Media Efforts Pay Off – Kieran Flanagan
17. Danny Brown – How to REALLY Measure the ROI of Social Media – Eugene Farber
18. The Social Media Club – The 5-Step Social Media ROI Workout – Courtney Seiter
19. Forbes – Measuring the Social Media ROI – Sunil Senan
20. Read Write Web – Rest in Peace, Social Media ROI Doubts: 2006-2012 – Marshall Kirkpatrick
21. Top Rank Blog – Social Media ROI as Return on Influence - Lee Ogden
Multi-Media Resources
22. Social Media ROI – Slideshare
23. Measuring Social Media ROI – Infographic
24. Social Media ROI: Socialnomics – YouTube
Books
25. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
26.ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Did I miss some of your favorites?
Do you have other resources to add?
Simply list them in the comments.
About Angela Hausman, Ph. D.
العربية
