27 Resources for Assessing and Maximizing Social Media ROI

metrics guide success
Image: jannoon028 / FreeDigitalPhotos.net

Understanding  ROI (Return on Investment) for social media is increasingly important as marketing managers need to both defend their social media marketing spend and employ ROI metrics to improve the success of their social media marketing programs.

Much is written on how to effectively assess ROI and how to use metrics to improve your ROI.  So, today, I thought I’d provide a list of the 27 most influential resources I’ve found for assessing and maximizing your ROI.

Resources for Understanding Metrics and Improving ROI

Blog Posts

1. Occam’s Razor -A Beginner’s Guide to Web Data Analysis –  Avinash Kaushik

2. Hausman Marketing Letter – Google Analytics – Angela Hausman

3. Mashable – Measuring Social Media ROI – Erica Swallow

4. Unbounce – Measuring Social Media ROI with Google Analytics – Kristi Hines

5. Social Media Today – Steps to Achieving Social Media ROI – Rachel Strella

6. ClickZ – Understanding the Importance of Social Media ROI – Nick Cifuentes

7. Social Media Explorer – 2011 Trending Topic: Social Media ROI – Nichole Kelly

8. Dragon Search – The Social Media Calculator – Rick Dragon

9. Gigaom – 3 Accurate Metrics for ROI on Social Media Campaigns – Sudha Jamthe

10. Brian Solis – ROI: How to Measure Return on Investment in Social Media – Brian Solis

11. The Next Web – The Social Media ROI: It’s Not About Immediate Results – Sherilynn Macale

12. Social Media Examiner – How to Estimate your Social Media ROI – Dag Holmboe

13. Mashable – Understanding the Social Media ROI Cycle – Jamie Turner

14. Business2Community – ROI: Return on Investment in Social Media Marketing – Angela Hausman

15. Search Engine Watch – 4 Steps to Measure Social Media ROI with Google Analytics – Nathan Linnell

16. Marketing Profs – Social Media ROI: How to Ensure your Social Media Efforts Pay Off – Kieran Flanagan

17. Danny Brown – How to REALLY Measure the ROI of Social Media – Eugene Farber

18. The Social Media Club – The 5-Step Social Media ROI Workout – Courtney Seiter

19. Forbes – Measuring the Social Media ROI – Sunil Senan

20. Read Write Web – Rest in Peace,  Social Media ROI Doubts: 2006-2012 – Marshall Kirkpatrick

21. Top Rank Blog – Social Media ROI as Return on Influence – Lee Ogden

Multi-Media Resources

22. Social Media ROI – Slideshare

23. Measuring Social Media ROI – Infographic

24. Social Media ROI: Socialnomics – YouTube


25. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

26.ROI of Social Media: How to Improve the Return on Your Social Marketing Investment

27. Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Did I miss some of your favorites?

Do you have other resources to add?

Simply list them in the comments.

Need help?

We welcome the opportunity to show you how we can make your marketing SIZZLE with our data-driven, results-oriented marketing strategies.  Sign up for our FREE newsletter, get the 1st chapter of our book on digital marketing analytics – FREE, or contact us for more information on hiring us.

Hausman and Associates, the publisher of Hausman Marketing Letter, is a full service marketing agency operating at the intersection of marketing and digital media.