at the Intersection of Marketing and Social Media
Deciding on a theme for your new blog can be an adventure — it’s certainly one of my favorite parts of building a new blog. But, before you rush out to look at cool designs, map out what your blog should look like and what you’re going to put in it. Finding a WordPress theme [...]
At its heart, Social Media is all about MARKETING. Sure, there’s some technology involved, but without marketing, social media won’t provide the ROI (Return on Investment) necessary to justify its existence. Social media MARKETING works, because consumers value community. With less time and more demands, we band together in social networks to recreate the community [...]
Social Media Week scheduled for Sept. Unfortunately, DC won’t host a fun and information filled week of social media panels, events, discussions, and presentations next month — mostly because DC Tech Week starts in early November. But, I thought I’d whet your appetite by giving you my recap of events from February’s Social Media Week. Last month, Social [...]
It’s been a while since I talked about social media strategies for Facebook Business Marketing and much has changed. So, I thought I’d discuss some issues to create success with your Facebook business marketing. Facebook Business Marketing Facebook is just one tool for social media marketing, but it’s a biggie. Facebook currently has nearly 1 [...]
This is a guest post by Ray Bryant of Social Media Customer Experience. Everyone is in the content business these days. Organizations large and small bought into the idea that content is the holy grail of marketing success. If you put the right information on Facebook and Vimeo then Tweet it to your followers, hoards [...]
Marketing is Dead Yesterday, I wrote my commentary on a recent HBR post proclaiming Marketing IS Dead with some well-reasoned evidence that MARKETING IS NOT DEAD. You might want to check out those comments, here, but please don’t waste your time reading the HBR post — it’s utter nonsense. What support did the author offer [...]
That’s the headline from a recent HBR (HARVARD BUSINESS Review) article — Marketing is Dead!. Huh? Have the bean counters at HBR finally LOST their marbles? Marketing? Dead? Do they propose transitioning from capitalism to a command economy, such as the one rejected by the former Soviet Union and even China finds untenable? Because, without [...]
This is a guest post by Katie Ford With the rapid growth of internet usage, there are many successful online businesses. Are you planning to start-up your own online business? Are you confused as to where to start? Then you are at the right place as we’ve got a few tips that will help you [...]
This is a guest post by Doron Herzlich of nanoRep. Customer service will always be vital for ensuring customers’ loyalty through the swift resolution of their support issues. But as online transactions increase their dominance, and are increasingly conducted via mobile devices, speed of results is now crucial for increasing a company’s bottom line – [...]
Failing in your social media marketing efforts? Maybe you tried social media and didn’t see much lift. Social media seemed like a lot of work — learning the idiosyncracies of different social networks, creating and scraping content, engaging your network — for very little ROI (Return on Investment). Ever think maybe you were doing social [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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