at the Intersection of Marketing and Social Media
Interesting graphic today from HubSpot on how marketing is loveable. I’m not sure when marketing became a 4 letter word, but I agree marketing spruced up its image with the rise of social media. Of course, understand that only a small fraction of most company’s marketing spend is for social media — and much of [...]
Well, we knew it was coming — social media hitting the Olympics. We’ve seen everyone from Mashable to traditional media talking about the first Olympics since social media — sure MySpace and several other social networks existed during the Beijing games in 2004, but that was CHINA where access to social networks is difficult. How [...]
Business success has always been elusive, but, as the economy tightened, businesses stepped up their search for the next trick to give them a competitive advantage. Maybe social media marketing would work? Or increasing appeal to a specific demographic? But, these marketing tactics can be very expensive and the ROI is often speculative. Other businesses [...]
Influence is the grease that makes your marketing work. Using the weapons of influence to market your brand is critical – it motivates your network to share your message; it motivates folks to buy your products; it even impacts how people FEEL about your product. As I was writing my book, Social Media Marketing: The [...]
Strategies for optimizing your social media strategy post penguin. As you probably know, Penguin is Google’s most recent effort to increase the relevance of search engine results (SERPs) so searchers easily find the information they’re looking for. Unfortunately for some websites, Penguin dropped them off the first page of SERPs, which seriously reduced their traffic. [...]
How do you create social media marketing success? I guess that depends on how you measure social media marketing success. And, using the metrics from traditional media marketing isn’t the answer. Those of you who read my post regularly probably already know this from earlier posts, but keep reading because I’m adding some new stuff [...]
As a marketing professor, my days are filled with Millenials who challenge many assumptions shared by older folks. But, who are Millenials? And why should we care about them? And, how are Millenials affecting marketing, especially social media marketing? Who are Millenials? Millenials are the tail end of Generation Y (or Gen Y), the cohort [...]
This is the 3rd in a series explaining how social media marketing and traditional marketing differ. Last week, I posted my side by side comparison of the 16 differences between social media marketing and traditional marketing. Earlier this week, I found a great infographic designed for CMOs (Chief Marketing Officers) showing the differences between social [...]
Last week, I gave you 16 ways social media marketing is different from traditional marketing. Now, it seems, I’ve started a trend of others posting on this topic. Inbound marketing, is really just a collection of tools designed to DRIVE targeted traffic to your website and most of these tools fit the overall notion of [...]
If you think about it — each one of us is a BRAND! What have YOU done to build your personal brand? Here’s what Paul Rand, President of Zocalo Group advised graduates from Northwestern University: What’s most compelling to me is that the proven foundations and principles of driving recommendations for brands are almost identical [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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