at the Intersection of Marketing and Social Media
Actually, this post comes from a question I was asked last night at a startup event in DC – What are the TOP 5 Marketing Mistakes companies make? This is an absolutely fabulous question, so I thought I’d share my answer with your today. Whether you’re using social media marketing strategies or traditional marketing strategies, [...]
Not everything you do to help make money blogging is done from your blog — some things are done offline to support your blogging success. And a newsletter is a great way to create engagement with blog visitors, gather email addresses for a mailing list, and drive traffic back to your sales page. Here’s my [...]
My new book — Social Media Marketing: The Art and Science of Building a Brand is full of ideas for building a strong brand using social media. Today, I’d like to share my top 5 tactics for building a strong brand through social media. BTW, I’m giving everyone a free copy of the first chapter, [...]
Today, I finish our discussion of Google Adwords by recapping 5 important take-aways from prior posts. You can read the original posts on this website. We started with some basic Google Adwords strategy, moved on to discuss keyword strategy, gave advice on formatting Google Adwords ads. and finally showed you how to create a Google [...]
Previous posts showed you how to format an Adwords ad, using keyword research in Google Adwords, and basic Google Adwords strategy. Today, I’ll talk about actually creating the ad in the Google Adwords system, which isn’t all that intuitive. To help, here’s a YouTube video from Google to help you get started with Adwords. Budgeting [...]
Continuing on our theme of creating Great Google Adwords Ads, today we’ll look at formating your ad. Last time, we talked about picking keywords and elements that make an Adwords ad successful. But, what does an Adwords ad look like? Here’s a real Adwords ad that shows up in the first position in a search [...]
An earlier post discussed some basics of Google Adwords, so you should read that post, if you haven’t already. Today, I’d like to more forward in our discussion of using Google Adwords to drive more traffic to your website. Selecting Appropriate Keywords Obviously, from our last discussion, keyword selection is critical for success — they [...]
Today, I begin a series of posts to help you understand and optimize your Google Adwords. If you’ve never used Google Adwords, you should. A good Google Adwords campaign can bring a lot of traffic to your website — and not just any traffic, but targeted traffic buying the types of products and services you [...]
In our earlier post on this topic, we discussed some basics of market research; why it’s important, optional methods, etc. Today, I want to expand on these basics to give you a deeper understanding of how to do GOOD market research. Surveys Surveys are still a staple of market research because they’re easy to [...]
Calculating Social Media ROI (Return on Investment) is a little tricky. So many folks don’t bother trying to link analytics like ROI to evaluate your social media marketing efforts. Others default to simple metrics, such as Likes and Followers. But without some notion of your Social Media ROI, firms are uncomfortable investing or increasing their [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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