at the Intersection of Marketing and Social Media
SEO for Beginners: What is SEO? SEO is an acronym for Search Engine Optimization. Another term you’ll hear a lot in this area is SERPs, which stands for Search Engine Results Page. The reason SEO translates into profit is that consumers will normally select links on the first page of the results — commonly the [...]
Well, it’s been awhile, but the book is coming along and I’m committed to finishing it this summer. Meanwhile, the 1st chapter is ready for comments, so take a moment and download your copy today — it’s FREE. What is Social Media Marketing? The first chapter is a great introduction to the book. Chapter [...]
I found this great infographic yesterday and I couldn’t wait to share it with all of you looking to create online success. As we recently saw with Google’s massive Penguin update, “cheating” doesn’t pay online. To create online success, you have to play by the rules and work smart — so quit trying to scam [...]
Wow, wait a minute. You just told us it’s stupid to measure ROI, now you’re gonna put up a post telling us how to measure ROI? Are you just trying to create controversy or are you just putting up any old post? Actually, it’s none of the above. Why Measure ROI? In many large and [...]
Is social media marketing successful? That was the question posed by a new infographic shared on Mashable yesterday. And, it continues the debate on whether social media marketing works on a single dimension — ROI. While the title questions the success of social media marketing efforts, the data inside seem to show marketing folks have [...]
This is a guest post by Alia Haley Tips for Marketing Your Start-up The virtual world completely changed the way we conduct business and way we plan marketing strategies and implement them. The beauty of the virtual world is that you get product visibility for a very low price. Gone are the days when product [...]
The future of social networks Lots of changes going on in social networks — the Facebook IPO on Friday (and subsequent 11% drop in share price on Monday), Lawsuits filed against Google (Antitrust) and Facebook (Privacy), new social platforms, including Pinterest further fragment the social landscape, and advertisers grow increasingly skittish about paying for online [...]
The Facebook IPO (Initial Public Offering) today generated more buzz than any IPO I can remember. Of course, the Facebook IPO is the LARGEST tech IPO in history and the 3rd largest IPO in the history of NASDAQ. At the asking price of $38, the Facebook IPO creates a value for Facebook of over $100 [...]
At the start of every semester, I tell each new class that marketing is more than advertising and sales. Never has that statement been truer than now — with the increasing prominence of social media. Advertising and sales gain their glory from the ability to link them to profitability. But, it’s really these other elements [...]
Google continues its quest to provide searchers the most relevant results (and anger SEO and site managers who make a living avoiding these efforts) with its new Penguin update. And, just like the Panda update last year, people aren’t happy. Here’s what Rand Fishkin of SEOMoz (a premier SEO provider) has to say: It’s done [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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