at the Intersection of Marketing and Social Media
Website Security is a MAJOR concern. Even the White House and Pentagon websites experience security breaches. While it’s impossible to achieve total website security, simple steps make it harder for malicious hackers to gain access to private areas of your website. If you run an ecommerce site, getting hacked is particularly serious, as the hackers [...]
Marketing Jobs for the week of April 22 Here are the marketing jobs available for this week — some are part time positions or internships, others are full time marketing jobs. If you’re a Howard University School of Business student, please use the associated marketing job number and contact CPD for more information about the [...]
A recent survey by Social Media Examiner found most marketing folks (83%) agree social media is an important element for business success. The report talked about what these professionals are doing on social media to support business performance, but really didn’t ask them why social media is so important for their success. Why Social Media [...]
Last week, I shared Michael Stelzner’s annual report on the state of social media marketing from Social Media Examiner. Today, I’d like to share another take on what’s going on in social media marketing now with a cool infographic (and you guys who read my blog frequently, know how much I love infographics). So, enjoy the [...]
Installing the code to create a Google Analytics account is an important part of running a profitable website. Tracking traffic is a critical step in understanding visitors to the site — what they find valuable, how they navigate the site, where they come from. Google Analytics is critical for increasing the traffic to your site. [...]
Here are the job openings for this week. Listed are marketing jobs for both full-time marketing professionals and internships for marketing students. Notice several positions specifically ask for individuals to help manage the firm’s social media marketing. Marketing jobs listed are open to all individuals. The numbers refer to corresponding marketing job listings at the [...]
Joy loves Facebook. She spends most nights catching up with friends and shares her day with them. She mentions a new product she’s developing for her employer, proud that she thought of a unique positioning that’ll make her company millions. Her friends reward her by ‘Liking’ and sharing her post. Unfortunately, a competitor hears the [...]
Did you ever play “telephone” when you were a kid? Remember how funny it was to have someone start a message, then hear something totally garbled at the end after each friend whispered the message in the next person’s ear. Well, it’s not so funny when this happens to your branding message. You want your [...]
Every year, Michael Stelzner at Social Media Examiner conducts a survey of marketing professional and publishes a report on the State of Social Media Marketing. Social Media Industry Report The report is a little dense, but I encourage you to read it and the supporting graphs from a survey of over 3000 marketers who discussed [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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