at the Intersection of Marketing and Social Media
Friday, Facebook threatened legal action against companies who require applicants provide usernames and passwords so prospective employers can see what applicants and their friends post on social networks. Now, it’s not clear what legal recourse Facebook has if businesses refuse to obey their demands, but shutting down the business’s Fan Page appears likely for violators. [...]
Our topic this week is Why You Need A Blog. Earlier, I posted a strong argument for your blog as the cornerstone of your social media marketing strategy. Today, I’d like to show you how you can use a blog as an e-commerce site — making it easy to set up and easy to link [...]
Blogging is the cornerstone of your social media strategy This is what I tell all my clients. Despite the amount of press garnered by social networks like Facebook and Twitter or the popularity of new tools like Pinterest, blogging converts visitors and generates SALES for the business. If you want to see more Return on [...]
Every day seems to bring a new social network and a bunch more apps. And there are more gadgets coming out every day. Which leads me to ask: Will the Tech Bubble Burst???? And, right now, I’m hearing rumbling — like thunder in the distance — that might herald in a bust. Remember when [...]
Understanding social media ROI (Return on Investment) is increasingly important as marketing managers need to both defend their social media marketing spend and employ ROI metrics to improve the success of their social media marketing programs. Much is written on how to effectively assess ROI and how to use metrics to improve your ROI. So, [...]
The Internet moves at blazing fast speed. And, according to Avinash Kaushik, this allows businesses to rapidly test new products, new tactics, and new strategies so they can “fail fast” meaning businesses get an answer quickly about whether an idea is good, rather than shooting down great ideas in a smoke-filled conference room (ok, so [...]
This week I’ll begin a series of posts on Return on Investment (ROI). I’ve devoted a lot of space on this blog to discussing ROI , because it’s a critical topic. Most recently, I posted concerns that social media marketing isn’t generating the kind of ROI users hoped for. ROI is a perennial question asked [...]
Have a great idea? Do you see yourself as the next Mark Zuckerberg (Facebook), Biz Stone (Twitter), or Steven Jobs (Apple) with a multi-billion dollar company? Innovation not only creates wealth for individuals, it fuels the economy — most employment comes from innovative companies. Yet, nearly ALL innovative products fail. In fact, Zuckerberg, Stone, and [...]
Engagement is the name of the game on Facebook. Not only does engagement build a community of fans who share your message, and defend your brand, engagement determines which messages even APPEAR on the walls of your fans. Facebook uses an algorithm resulting in sharing your message with only 16% of fans. But, that percentage [...]
Yesterday, I posted my overview from the Facebook Marketing Conference session on Insights for Facebook. Facebook pointed out that only about 16% of our friends, subscribers, and Fans will see each post. That makes it hard for businesses using Facebook hoping to amplify their online message and grow their business. But, there is a solution [...]
I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.
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